Feedback: Bagels and the Art of Real-time Customer Listening
Feedback is a powerful concept. The word itself sets you up for improvement—even success. And, so, for your online business (as a software-as-a-service (SaaS) provider with customers, a blogger with an audience, or an e-commerce product with a market), you want to solicit—heart-in-hand—feedback.
Feedback is a powerful concept. The word itself sets you up for improvement—even success. And, so, for your online business (as a software-as-a-service (SaaS) provider with customers, a blogger with an audience, or an e-commerce product with a market), you want to solicit—heart-in-hand—feedback.
Getting Enough Responses
You are looking for feedback in any form:
Great, small, lean, prolific.
Negative, positive, optional, specific.
Feedback from fathers, mothers, uncles, cousins.
Feedback by tens and dozens.
Use a feedback tool that increases the likelihood that your audience will respond.  That is, for your SaaS app, blog, or e-commerce site, don’t use email surveys—ask for feedback inside your product. Email surveys can hope for open rates of 20% and even lower response rates. In-app surveys regularly achieve response rates of over 40%.
Context is Everything
Feedback is nothing without context. Read More…
