{"id":16828,"date":"2021-02-10T14:09:49","date_gmt":"2021-02-10T14:09:49","guid":{"rendered":"https:\/\/inmoment.com\/customer-stories\/tap-portugal-2\/"},"modified":"2023-04-14T07:27:48","modified_gmt":"2023-04-14T13:27:48","slug":"tap-portugal-cx-case-study","status":"publish","type":"customer-stories","link":"https:\/\/inmoment.com\/de-de\/customer-stories\/tap-portugal-cx-case-study\/","title":{"rendered":"CX Case Study: TAP Portugal"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<p>Die portugiesische Fluggesellschaft TAP ben\u00f6tigte ein CX-Programm, um ein tieferes Verst\u00e4ndnis f\u00fcr die Entscheidungen ihrer Kunden zu erlangen, warum Kunden mit ihnen reisen und welche Faktoren die Kundenzufriedenheit und -loyalit\u00e4t beeinflussen.<\/p>\n\n\n\n<p>In Zusammenarbeit mit Pearl-Plaza zentralisierte TAP alle internationalen Kundendaten, und gewann Insights, um die Customer Experience an den entscheidenen Momenten der Customer Journey zu verbessern und zu steigern.<\/p>\n","protected":false},"featured_media":3834,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"industry":[134],"region":[],"class_list":["post-16828","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","industry-travel-hospitality-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/customer-stories\/16828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/customer-stories\/16828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/3834"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=16828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/categories?post=16828"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=16828"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/region?post=16828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}