{"id":10675,"date":"2020-08-04T00:00:00","date_gmt":"2020-08-04T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/why-cx-is-the-secret-ingredient-for-cmos\/"},"modified":"2021-07-30T07:33:22","modified_gmt":"2021-07-30T07:33:22","slug":"why-cx-is-the-secret-ingredient-for-cmos","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/why-cx-is-the-secret-ingredient-for-cmos\/","title":{"rendered":"Why CX is the Secret Ingredient for CMOs"},"content":{"rendered":"<p>The role of the CMO is rapidly changing from the primary focus of customer acquisition to the adoption of customer retention and loyalty strategies, it\u2019s imperative for CMOs to have a mindset where the customer and their experience is at the centre of every business decision.<\/p>\n<p>With digital transformation continually evolving, customers simply expect all the traditional and digital elements of your business to work flawlessly together as part of a single unified experience. That is why there is a strong intersection between marketing and the customer experience (CX). In fact, in 2019, it was found that 75% of organisations successfully calculated a positive relationship between CX and business outcomes, including increases in revenue through higher retention and customer lifetime value.<\/p>\n<p>Download the whitepaper to see how CMOs are preparing for customer centric digital transformation.<\/p>\n","protected":false},"featured_media":7644,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[202],"class_list":["post-10675","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-white-paper-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/10675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/10675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/7644"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=10675"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=10675"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=10675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}