{"id":10692,"date":"2020-08-03T00:00:00","date_gmt":"2020-08-03T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/retaining-and-acquiring-customer-in-b2b\/"},"modified":"2021-07-26T07:47:29","modified_gmt":"2021-07-26T07:47:29","slug":"retaining-and-acquiring-customer-in-b2b","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/retaining-and-acquiring-customer-in-b2b\/","title":{"rendered":"Die Kunst, B2B Kunden zu gewinnen und zu halten"},"content":{"rendered":"

Customer Experience (CX)-Programme sind zweifellos wichtige Komponenten einer erfolgreichen B2B-Gesch\u00e4ftsstrategie. Viele B2B-Unternehmen klonen jedoch einfach Erfahrungsprogramme von erfolgreichen B2C-Unternehmen, ohne zu erkennen, dass die einzigartigen Aspekte eines B2B-Unternehmens einen ma\u00dfgeschneiderten, branchenspezifischen Ansatz erfordern.<\/p>\n","protected":false},"featured_media":7636,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[202],"class_list":["post-10692","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-white-paper-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/10692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/10692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/7636"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=10692"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=10692"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=10692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}