{"id":11226,"date":"2017-05-02T00:00:00","date_gmt":"2017-05-02T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/webinar-roi-by-design-how-to-create-meaningful-value-from-cx\/"},"modified":"2017-05-02T00:00:00","modified_gmt":"2017-05-02T00:00:00","slug":"webinar-roi-by-design-how-to-create-meaningful-value-from-cx","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/webinar-roi-by-design-how-to-create-meaningful-value-from-cx\/","title":{"rendered":"ROI by Design: How to Create Meaningful Value from CX"},"content":{"rendered":"<p>CX ROI doesn&#8217;t happen by accident. Brennan Wilkie, a veteran of CX measurement and customer listening, shares essential elements in building and proving value in CX initiatives.<\/p>\n<p>Wilkie, Pearl-Plaza&#8217;s SVP of Customer Experience Strategy, discusses:<\/p>\n<p>Mapping your value landscape<\/p>\n<ul>\n<li>Linking initiatives to larger business objectives<\/li>\n<li>Defining success<\/li>\n<li>Results-oriented listening<\/li>\n<li>Gaining support for action<\/li>\n<\/ul>\n<p>https:\/\/inmoment.wistia.com\/medias\/duygr8yag9?embedType=async&#038;videoFoam=true&#038;videoWidth=640<\/p>\n","protected":false},"featured_media":7889,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[208],"class_list":["post-11226","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-webinar-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/11226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/11226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/7889"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=11226"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=11226"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=11226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}