{"id":17350,"date":"2021-02-11T17:22:49","date_gmt":"2021-02-11T17:22:49","guid":{"rendered":"https:\/\/inmoment.com\/resource\/why-desiloing-customer-journeys-is-the-next-frontier-for-brands\/"},"modified":"2021-03-25T16:31:26","modified_gmt":"2021-03-25T16:31:26","slug":"why-desiloing-customer-journeys-is-the-next-frontier-for-brands","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/de-de\/resource\/why-desiloing-customer-journeys-is-the-next-frontier-for-brands\/","title":{"rendered":"Warum die Zusammenf\u00fchrung der Customer Journey Daten der n\u00e4chste Schritt f\u00fcr Marken ist"},"content":{"rendered":"<p>In den letzten Jahren hat der Begriff &#8222;Omnichannel&#8220; seinen Platz im Experience-Lexikon eingenommen und der Fokus der CX-Verantwortlichen hat sich von Transaktionen auf Customer Journeys verlagert.<\/p>\n<p>Viele Unternehmen haben jedoch veraltete Datensysteme und Strukturen, die diese Omnichannel-Erlebnisse oder ein ganzheitliches Verst\u00e4ndnis dieser Journeys nicht erm\u00f6glichen.<\/p>\n<p>Erfahren Sie von unserem Experten Eric Smuda, wie Marken ihre Customer Experience-Daten zentral zusammenfassen k\u00f6nnen, um echte Verbesserungen zu inspirieren!<\/p>\n","protected":false},"featured_media":16833,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[199],"class_list":["post-17350","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-generalpoint-of-view-en-au-de-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/17350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource\/17350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media\/16833"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/media?parent=17350"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/industry?post=17350"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/de-de\/wp-json\/wp\/v2\/resource-type?post=17350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}