How to Launch a CX Program – Pearl-Plaza Webinar

On-Demand Webinar

How to Launch a CX Program When You Don’t Know Where to Start

You’ve been told to “do CX.” Now what?

If you’re staring at a spreadsheet full of SurveyMonkey results wondering what happens next—you’re not alone. Starting a CX program often begins with one person, one goal, and one big question: How do I turn customer feedback into something the business actually values?

In this 45-minute on-demand webinar, we’ll show you how to go from scattered efforts to a structured, value-driving CX program—no jargon, no bloated tech stacks, no confusion.

What You’ll Learn:

  • How to structure your first CX program—even with limited tools or support
  • What to prioritise (and what to ignore) in the early stages
  • The most common mistakes new CX teams make—and how to avoid them
  • How to earn internal buy-in and brand your CX efforts for success
  • Real-world frameworks you can borrow immediately
  • Who should own CX—and how other companies make it work

Who Should Watch?

If you’re responsible for customer experience but not sure where to begin, this webinar is for you. You might be in:

  • A business that’s outgrown manual surveys and spreadsheets
  • A brand-new CX role
  • Insights, marketing, operations, or customer support

Meet Your Host


KIRI BURGESS

Senior CX Consultant, Pearl-Plaza

Before advising global brands, Kiri was in your shoes—tasked with building Foxtel’s first CX program from scratch. She’s lived the “what now?” moment and knows what works (and what doesn’t). In this session, she’ll share the exact playbook she wishes she had when she started.

Watch on-demand:

 

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