Brands pour massive resources into advertising and marketing campaigns, yet many overlook one of the most powerful (and cost-effective) growth drivers: online reputation management. Today, nearly every customer journey starts with online research, and peer reviews are the most influential factor in their decision-making. Despite this, businesses often neglect reputation as a strategic tool to attract new customers without increasing marketing spend.
In this webinar, we’ll show you how top brands like Specsavers, Yo-Chi, Betty’s Burgers, BurgerFuel, Warner Bros. Studio Tour Tokyo, Resorts World Sentosa and more have successfully leveraged online reviews to achieve:
- Improved location visibility & search performance – Discover a proven framework for managing reviews and increasing brand presence.
- More foot traffic & revenue growth – Learn how reputation management can drive a 92% increase in store traffic and a significant boost in revenue.
- Competitive advantage through deep insights – Use data-driven strategies to maximize customer value and stay ahead of the competition.
Join us to uncover how these best-practice strategies can transform your brand’s reputation into a growth engine for your business!
Meet Your Speaker:
SCOTT HOBSON
Reputation Management Lead, Asia-Pacific
Pearl-Plaza
Scott has been on the Pearl-Plaza team for over six years, with extensive experience helping brands across APAC turn customer feedback into powerful growth strategies. He specialises in online reputation, location performance, and customer experience improvement.