{"id":80702,"date":"2024-01-11T00:22:45","date_gmt":"2024-01-11T07:22:45","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=customer-stories&#038;p=80702"},"modified":"2024-07-09T00:29:11","modified_gmt":"2024-07-09T06:29:11","slug":"honda","status":"publish","type":"customer-stories","link":"https:\/\/inmoment.com\/en-au\/customer-stories\/honda\/","title":{"rendered":"Honda"},"content":{"rendered":"\n<p>Using customer insights, <a href=\"https:\/\/www.honda.com.au\" target=\"_blank\" rel=\"noopener\">Honda Australia<\/a> spearheaded a massive change in legacy dealership models, turning toward a brand-new customer-centric method for selling its cars.<\/p>\n\n\n\n<p>Through the typical customer journey of buying a car\u2014from pre-purchase, purchase to post-purchase\u2014the full experience often didn\u2019t bring a lot of joy to customers. Honda was determined to change that using customer feedback to fuel the transformation. Honda\u2019s solution to changing this and adapting to an increasingly competitive market was to design an experience that was customer-centric from end to end.<\/p>\n","protected":false},"featured_media":80703,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"industry":[270],"region":[259],"class_list":["post-80702","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","industry-automotive-en-au","region-apac-en-au"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/customer-stories\/80702"}],"collection":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/customer-stories\/80702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media\/80703"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media?parent=80702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/categories?post=80702"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/industry?post=80702"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/region?post=80702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}