{"id":17596,"date":"2020-10-22T06:34:28","date_gmt":"2020-10-22T06:34:28","guid":{"rendered":"https:\/\/inmoment.com\/resource\/why-just-listening-to-your-customers-isnt-enough\/"},"modified":"2021-03-02T06:14:19","modified_gmt":"2021-03-02T06:14:19","slug":"why-just-listening-to-your-customers-isnt-enough","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-au\/resource\/why-just-listening-to-your-customers-isnt-enough\/","title":{"rendered":"Why \u2018Just\u2019 Listening to Your Customers Isn\u2019t Enough"},"content":{"rendered":"\n<p>Listening to customers is obviously an integral part of any well-built experience program. However, it isn\u2019t enough on its own, especially when brands don\u2019t know what they\u2019re listening for.<\/p>\n\n\n\n<p>Join expert Andrew Park in this article as he discusses:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why you need to design a full strategy before you listen<\/li><li>How brands can assign achievable goals for their programs<\/li><li>Which stakeholders need to be involved<\/li><li>How you can tell if your listening strategy is successful<\/li><\/ul>\n","protected":false},"featured_media":14866,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[198],"class_list":["post-17596","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-au"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/17596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/17596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media\/14866"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media?parent=17596"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/industry?post=17596"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource-type?post=17596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}