{"id":17718,"date":"2021-02-11T17:22:49","date_gmt":"2021-02-11T17:22:49","guid":{"rendered":"https:\/\/inmoment.com\/resource\/why-desiloing-customer-journeys-is-the-next-frontier-for-brands\/"},"modified":"2021-03-05T01:13:47","modified_gmt":"2021-03-05T01:13:47","slug":"why-desiloing-customer-journeys-is-the-next-frontier-for-brands","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-au\/resource\/why-desiloing-customer-journeys-is-the-next-frontier-for-brands\/","title":{"rendered":"Why Desiloing Customer Journeys is The Next Frontier for Brands"},"content":{"rendered":"\n<p>Over the past few years, the term omnichannel has become part of the experience lexicon, making customer experience (CX) practitioners change focus from transactions to customer journeys.<\/p>\n\n\n\n<p>However, many companies have legacy data systems and structures that don\u2019t enable these omnichannel experiences, or a holistic understanding of these journey.<\/p>\n\n\n\n<p>Read more from expert Eric Smuda about how brands can desilo their data to inspire real experience improvement here!<\/p>\n","protected":false},"featured_media":16832,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[198],"class_list":["post-17718","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-au"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/17718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource\/17718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media\/16832"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/media?parent=17718"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/industry?post=17718"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-au\/wp-json\/wp\/v2\/resource-type?post=17718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}