Moments
Don’t take our word for it. Hundreds of CX leaders experienced the XI Forum Europe in 2023, here is what they said…
What to Expect
The world of Customer Experience (CX) is swiftly evolving, driven by innovative technologies that promise to transform how businesses interact with their customers. We invite you to join us at the XI Forum Europe in London on the 10th October 2024 for a unique opportunity to hear from top CX professionals and NPSx by Bain & Company experts, as well as receive insights into the latest trends and technologies shaping the future of CX.
At this CX event of the year you’ll have the opportunity to participate in interactive sessions designed to help you navigate the complex CX landscape and gain actionable knowledge to enhance your customer engagement strategies.
At the XI Forum, we’re addressing the key topics that Forrester identifies as essential to achieving success in Customer Experience:
- Integrated CX
Discover innovative approaches to capturing the voice of your customers beyond traditional feedback channels. Learn how to listen more effectively and use modern technology to generate valuable insights that lead to actionable strategies, driving customer growth and retention. - The AI Debate
Revolution or Fool’s Gold? Join the conversation on Artificial Intelligence’s role in CX and learn how these breakthroughs are reshaping customer experience programmes. Examine cutting-edge use cases in AI and Machine Learning, exploring how they can foster business growth and improve the customer experience. - ROI – Measuring Success Beyond NPS
Understand how to evaluate your CX success with metrics that go beyond Net Promoter Score (NPS). Learn to create a more comprehensive view of customer satisfaction and measure the broader impact on your business.
The XI Forum Features
Visionary Ideas, Insights and Actionable Tactics
Gain access to a day packed with exclusive sessions where industry leaders share groundbreaking insights and practical advice to supercharge your integrated CX strategy for 2024.
Extensive Networking Opportunities
Connect with more than 100+ industry peers and establish new professional relationships to expand your network. Exchange ideas with others in the industry, fostering connections that can lead to future collaborations.
Personalised Insights for Your Experience Improvement Strategy
Receive guidance from Pearl-Plaza’s XI Advisor team and top executives specific to your organisation’s needs and discover strategies to drive continuous improvement in CX.
Wednesday, 9th October 2024
An Evening Networking Reception of a Different Kind
We invite you to join us for the evening networking reception the night before the conference!
Get to know other delegates and speakers prior to the conference and engage in a networking session of a different kind. The Flight Club Shoreditch is all about the ultimate social darts experience! Here’s where top-notch cocktails and delicious sharing plates meet state-of-the-art entertainment with a dose of healthy rivalry. This combination really hits the bullseye!
The Flight Club Shoreditch is located just steps from Liverpool Street and halfway between the Old Street Station and Moorgate.
Agenda – Thursday, 10th October
9:45am
Stronger Signals
State of the Market: Harnessing Modern Insights for Enhanced Customer Retention
Tom Boylan, Solutions Consultant at Pearl-Plaza, Jodie Mountford, Commercial Director at Pearl-Plaza
Explore the future of customer experience (CX) in a session led by Pearl-Plaza's Solutions Consultant, Tom Boylan. Discover how emerging technologies are reshaping the way companies understand and engage with their customers. This session examines innovative approaches to capturing the voice of your customers, looking beyond traditional feedback channels to gain richer insights. Learn how the dynamic evolution of CX can empower your business to create more personalised and impactful customer experiences.
10:10am
Stronger Signals
Beyond Insights: Leveraging Social Listening to Boost Your Online Presence
Paul van Binsbergen, Customer Experience & Product Training Manager, Mitsubishi
In this session, Mitsubishi Motors Europe will show how their Social Listening programme goes beyond gathering insights—it’s a key driver in strengthening their online presence and customer experience. By monitoring Google Reviews, they’ve unlocked powerful customer feedback, identifying trends and areas for improvement that help shape their CX strategy. You’ll learn how they’ve optimised Google Business profiles to boost SEO, increase visibility, and attract new customers, all with the help of a tailored solution developed in partnership with Pearl-Plaza. Get ready to uncover practical strategies you can apply to enhance your own brand’s digital presence!
11:30am
Integrated CX
Workshop 1: Securing Ongoing Investment: Grow Your Programme Strategically
Dulcie Swanston, Founder, Tea Break Training & Charlie West, XI Advisor, Pearl-Plaza
In today's competitive marketplace, a robust Customer Experience (CX) program is essential for driving customer loyalty, enhancing brand reputation, and ensuring long-term business growth. However, securing ongoing investment for your CX initiatives requires more than just initial enthusiasm—it demands a strategic approach that clearly demonstrates value and aligns with overarching business goals.
Workshop 2: AI and Customer Experience: How To Turn Data into Actionable Insights
Paul Barba, Chief Scientist, Lexalytics, Ben Daubney, Alice Schroth, XI Advisor, Evelin Kremer, Director Solution Consulting, Pearl-Plaza
In this workshop, we'll cut through the hype surrounding AI and show you how to harness its true power in Customer Experience. We'll debunk the myths, dive into real-world applications, and give you the tools to transform customer data into actionable insights.
Workshop 3: Overcoming Challenges in B2B Customer Experience Programmes
Jeremy Griffiths, VP Consulting & Insights & Derek Eccleston, XI Advisor Pearl-Plaza
In this hands-on session, we’ll tackle those challenges head-on. Through real-world insights and collaborative discussions, you'll walk away with practical strategies to transform obstacles into opportunities.
1:00 pm
Lunch & Learn: Win and Retain More Customers with Improved Social Reviews
Aisha Wadwhani, Customer Growth Lead at ReviewTrackers
Uncover the hidden signals in social reviews and learn how to transform them into a powerful tool for your customer experience (CX) strategy in this interactive 45-minute lunch-time session. Led by Aisha, the session will explore the impact of social reviews on your brand’s perception, proven strategies to build and maintain customer trust, and key areas for improvement tailored specifically to your brand. You’ll also learn how to leverage positive reviews to gain a competitive edge and discover best practices for managing potential crises in the age of social media.
2:00pm
Smarter Actions
Embracing Change: Integrating CX Into Business Culture for Transformative Results
Dulcie Swanston, FCIPD and MBA Business Coach & Mentor. Author of It’s Not Bloody Rocket Science. Public Speaker. HRD. Founder of Tea Break Training
You have been working diligently to gather insights and develop an action plan to elevate your Customer Experience (CX) programme. However, without stakeholder buy-in, even the best master plan will not drive results. Join Dulcie Swanston in this enlightening session as she explores the neuroscience behind change resistance and the strategies to overcome it. Discover how effective process and communication are essential in driving innovation and fostering an environment where change is embraced. This presentation will equip you with the knowledge and tools to engage stakeholders effectively, ensuring that your CX excellence plan translates into real, transformative results. Learn the science, embrace the change, and become the exception to the rule.
2:30pm
Smarter Actions
Agile CX at Iberia Express: Maximizing Customer Experience Investment
Pedro A. Alfaro Pardo, Customer Experience Analyst, Iberia Express
Iberia Express, a part of the International Airline Group (IAG), has successfully created a strong customer experience (CX) culture within IAG's corporate framework. This presentation highlights how their small, agile team improved employee engagement and overall performance. By effectively integrating various data sources, they were able to prioritise actions, align stakeholders, and gain support from key departments.
3:00pm
Smarter Actions
Vision to Reality: Enhancing Integrated Customer Experience at Specsavers
Martin Cottell, Head of Customer Operations, Specsavers
Uncover the secrets behind Specsavers' customer-centric approach.
3:30pm
Richer Insights
Delivering ROI: The UniCredit Hungary C.A.R.E.S. Journey to CX Excellence
Laura Tengerdi, CCXP, Head of Customer Experience, Unicredit
Listen to Laura Tengerdi, Head of CX in UniCredit Bank Hungary, in this insightful session on the bank’s transformative approach to improving Customer Experience (CX). Led by the introduction of the UniCredit C.A.R.E.S. Program—focused on Customer, Action, ROI, Employee, and Strategy—CX has become a strategic focus across the organisation, embedded in daily operations and performance metrics. Discover how cross-functional teams have driven tangible improvements in Net Promoter Score (NPS), reduced churn, and strengthened customer loyalty, and how the Pearl-Plaza platform contributed to this. Learn how governance, executive buy-in, and a holistic CX framework can foster a culture of care, ensuring lasting business success beyond NPS.
Venue
The team at The Engine Room take pride in being North London’s premier event space. Located in leafy East Finchley, North London, The Engine Rooms’ event spaces are all individually designed to offer the perfect setting for the XI Forum. The venue is less than a 5 minute walking distance from East Finchley Tube Station (Northern Line – High Barnet Branch) – 15 minutes from Euston, Warren Street or King’s Cross.
Secure Your Spot Today
The XI Forum London will create the opportunity to gather new ideas and insights on how to deliver the best customer experience by leveraging groundbreaking trends in 2024 and beyond.
Make sure to sign up today!