XI Forum - The Leading CX Conference in London - Pearl-Plaza

Conference

Tomorrow's CX Today! Refocus. Enhance. Evolve

10 October 2024
8:30am – 5:30pm
The Engine Rooms, London

Moments

Don’t take our word for it. Hundreds of CX leaders experienced the XI Forum Europe in 2023, here is what they said…

Fantastic speakers, great networking opportunities and a top venue. I learned a lot, laughed a lot and felt so positive about meeting so many inspirational people.

XI Forum 2023 Delegate

The event was a huge success. I came away excited by the possibilities of CX.

XI Forum 2023 Delegate

I really liked the diversity of the speakers, because although it was all about CX they all had a different perspective on this so me and my colleagues had some new insights about CX!

XI Forum 2023 Delegate

There was a good range of speakers and topics covered. I found the customer journey mapping brilliant and will be putting this straight into action.

XI Forum 2023 Delegate

Very good framework and discussions during the workshop and opportunity to getting to know each other to share expertise and ideas

XI Forum 2023 Delegate

Brilliant – loved it.

XI Forum 2023 Delegate

Visionary Ideas, Insights and Actionable Tactics

Gain access to a day packed with exclusive sessions where industry leaders share groundbreaking insights and practical advice to supercharge your integrated CX strategy for 2024. 

Extensive Networking Opportunities

Connect with more than 100+ industry peers and establish new professional relationships to expand your network. Exchange ideas with others in the industry, fostering connections that can lead to future collaborations.

Personalised Insights for Your Experience Improvement Strategy

Receive guidance from Pearl-Plaza’s XI Advisor team and top executives specific to your organisation’s needs and discover strategies to drive continuous improvement in CX.


Iain O’Connor 

Head of CX & Insight

Laura Tengerdi 

Head of Customer Experience

Martin Cottell  

Head of Customer Operations 

Pedro A. Alfaro Pardo  

Customer Experience Analyst

Paul van Binsbergen 

Customer Experience & Product Training Manager

 

Dulcie Swanston 

FCIPD and MBA Business Coach & Mentor. Author of It’s Not Bloody Rocket Science. Public Speaker. HRD. Founder of Tea Break Training

Christine Hemphill 

Founder and Managing Director

Aisha Wadhwani  

Customer Growth Lead

Paul Barba 

Chief Scientist

Alice Schroth 

Solution Consultant

Derek Eccleston  

XI Advisor

Evelin Kremer 

Director Solutions Consulting EMEA

Simon Fraser 

VP, Insights and Consultancy

Charlie West 

XI Advisor

Stephan Thun 

President & Managing Director EMEA

Tom Boylan 

Solution Consultant

Ben Daubney 

Director Strategic Insights

8:30am

Breakfast and Registrations

9:30am

Welcome Address

Stephan Thun, President & Managing Director EMEA, Pearl-Plaza

9:45am

Stronger Signals

State of the Market: Harnessing Modern Insights for Enhanced Customer Retention

Tom Boylan, Solutions Consultant at Pearl-Plaza, Jodie Mountford, Commercial Director at Pearl-Plaza

Explore the future of customer experience (CX) in a session led by Pearl-Plaza's Solutions Consultant, Tom Boylan. Discover how emerging technologies are reshaping the way companies understand and engage with their customers. This session examines innovative approaches to capturing the voice of your customers, looking beyond traditional feedback channels to gain richer insights. Learn how the dynamic evolution of CX can empower your business to create more personalised and impactful customer experiences.

10:10am

Stronger Signals

Beyond Insights: Leveraging Social Listening to Boost Your Online Presence

Paul van Binsbergen, Customer Experience & Product Training Manager, Mitsubishi

In this session, Mitsubishi Motors Europe will show how their Social Listening programme goes beyond gathering insights—it’s a key driver in strengthening their online presence and customer experience. By monitoring Google Reviews, they’ve unlocked powerful customer feedback, identifying trends and areas for improvement that help shape their CX strategy. You’ll learn how they’ve optimised Google Business profiles to boost SEO, increase visibility, and attract new customers, all with the help of a tailored solution developed in partnership with Pearl-Plaza. Get ready to uncover practical strategies you can apply to enhance your own brand’s digital presence!

10:30am

Richer Insights

Fireside Chat: AI and Customer Experience: The Promise and Perils

Iain O'Connor, Head of CX & Insight at Aegon, Christine Hemphill, Founder at Open Inclusion, Paul Barba, Chief Scientist at Lexalytics and Simon Fraser, VP Insights & Consulting at Pearl-Plaza

11:00am

Coffee Break

11:30am

Integrated CX

Workshop 1: Securing Ongoing Investment: Grow Your Programme Strategically

Dulcie Swanston, Founder, Tea Break Training & Charlie West, XI Advisor, Pearl-Plaza

In today's competitive marketplace, a robust Customer Experience (CX) program is essential for driving customer loyalty, enhancing brand reputation, and ensuring long-term business growth. However, securing ongoing investment for your CX initiatives requires more than just initial enthusiasm—it demands a strategic approach that clearly demonstrates value and aligns with overarching business goals.

Workshop 2: AI and Customer Experience: How To Turn Data into Actionable Insights

Paul Barba, Chief Scientist, Lexalytics, Ben Daubney, Alice Schroth, XI Advisor, Evelin Kremer, Director Solution Consulting, Pearl-Plaza

In this workshop, we'll cut through the hype surrounding AI and show you how to harness its true power in Customer Experience. We'll debunk the myths, dive into real-world applications, and give you the tools to transform customer data into actionable insights.

Workshop 3: Overcoming Challenges in B2B Customer Experience Programmes

Jeremy Griffiths, VP Consulting & Insights & Derek Eccleston, XI Advisor Pearl-Plaza

In this hands-on session, we’ll tackle those challenges head-on. Through real-world insights and collaborative discussions, you'll walk away with practical strategies to transform obstacles into opportunities.

12:30pm

Networking Lunch

1:00 pm

Lunch & Learn: Win and Retain More Customers with Improved Social Reviews

Aisha Wadwhani, Customer Growth Lead at ReviewTrackers

Uncover the hidden signals in social reviews and learn how to transform them into a powerful tool for your customer experience (CX) strategy in this interactive 45-minute lunch-time session. Led by Aisha, the session will explore the impact of social reviews on your brand’s perception, proven strategies to build and maintain customer trust, and key areas for improvement tailored specifically to your brand. You’ll also learn how to leverage positive reviews to gain a competitive edge and discover best practices for managing potential crises in the age of social media.

2:00pm

Smarter Actions

Embracing Change: Integrating CX Into Business Culture for Transformative Results

Dulcie Swanston, FCIPD and MBA Business Coach & Mentor. Author of It’s Not Bloody Rocket Science. Public Speaker. HRD. Founder of Tea Break Training

You have been working diligently to gather insights and develop an action plan to elevate your Customer Experience (CX) programme. However, without stakeholder buy-in, even the best master plan will not drive results. Join Dulcie Swanston in this enlightening session as she explores the neuroscience behind change resistance and the strategies to overcome it. Discover how effective process and communication are essential in driving innovation and fostering an environment where change is embraced. This presentation will equip you with the knowledge and tools to engage stakeholders effectively, ensuring that your CX excellence plan translates into real, transformative results. Learn the science, embrace the change, and become the exception to the rule.

2:30pm

Smarter Actions

Agile CX at Iberia Express: Maximizing Customer Experience Investment

Pedro A. Alfaro Pardo, Customer Experience Analyst, Iberia Express

Iberia Express, a part of the International Airline Group (IAG), has successfully created a strong customer experience (CX) culture within IAG's corporate framework. This presentation highlights how their small, agile team improved employee engagement and overall performance. By effectively integrating various data sources, they were able to prioritise actions, align stakeholders, and gain support from key departments.

3:00pm

Smarter Actions

Vision to Reality: Enhancing Integrated Customer Experience at Specsavers

Martin Cottell, Head of Customer Operations, Specsavers

Uncover the secrets behind Specsavers' customer-centric approach.

3:30pm

Richer Insights

Delivering ROI: The UniCredit Hungary C.A.R.E.S. Journey to CX Excellence

Laura Tengerdi, CCXP, Head of Customer Experience, Unicredit

Listen to Laura Tengerdi, Head of CX in UniCredit Bank Hungary, in this insightful session on the bank’s transformative approach to improving Customer Experience (CX). Led by the introduction of the UniCredit C.A.R.E.S. Program—focused on Customer, Action, ROI, Employee, and Strategy—CX has become a strategic focus across the organisation, embedded in daily operations and performance metrics. Discover how cross-functional teams have driven tangible improvements in Net Promoter Score (NPS), reduced churn, and strengthened customer loyalty, and how the Pearl-Plaza platform contributed to this. Learn how governance, executive buy-in, and a holistic CX framework can foster a culture of care, ensuring lasting business success beyond NPS.

4:00pm

Awards

CX Elite Awards Powered by CX Network

4:15pm

Closing Address

Stephan Thun, President & Managing Director EMEA, Pearl-Plaza

4:30pm+

Networking Drinks


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The XI Forum London will create the opportunity to gather new ideas and insights on how to deliver the best customer experience by leveraging groundbreaking trends in 2024 and beyond.

Make sure to sign up today!

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