In 2018, retailers are faced with a unique challenge: provide innovative products and services, while also providing a customer experience that keeps customers both trusting and loyal.
Pearl-Plaza surveyed 1,300 U.S. consumers to understand the current state of trust and loyalty, as well as customer perception of attempts to offer more experiences versus simple transactions.
Our research produced a treasure trove of insights, including some groundbreaking revelations like:
- What matters most to consumers when deciding to shop
- Whether or not they are willing to spend more with brands they trust
- Which retail category they find most trustworthy—and untrustworthy
Download the full 2018 Retail Trends Report to find out how you can foster trust and loyalty with your own CX initiatives today!
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