{"id":13364,"date":"2020-08-03T00:00:00","date_gmt":"2020-08-03T00:00:00","guid":{"rendered":"https:\/\/prodim2020.wpengine.com\/resource\/retaining-and-acquiring-customer-in-b2b\/"},"modified":"2021-09-09T15:49:33","modified_gmt":"2021-09-09T15:49:33","slug":"how-to-apply-customer-experience-to-retain-customers-in-a-b2b-environment","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/how-to-apply-customer-experience-to-retain-customers-in-a-b2b-environment\/","title":{"rendered":"How to Leverage Customer Experience to Retain Customers in a B2B Environment"},"content":{"rendered":"<p>Customer Experience (CX) programmes are unquestionably vital components of a successful B2B business strategy. However, many B2B companies simply clone experience programmes from successful B2C companies without realising that the unique aspects of a B2B company call for a more tailored, industry-specific approach. Read our whitepaper &#8211; &#8220;The Art of Retaining and Acquiring Customers in a B2B Environment&#8221; to get a step by step guide on how to set up a\u00a0 successful CX programme that closes the loop.<\/p>\n","protected":false},"featured_media":7639,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[414],"class_list":["post-13364","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-white-paper-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/13364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/13364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media\/7639"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=13364"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=13364"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=13364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}