{"id":13403,"date":"2019-10-30T00:00:00","date_gmt":"2019-10-30T00:00:00","guid":{"rendered":"https:\/\/prodim2020.wpengine.com\/resource\/why-a-customer-experience-program-is-more-powerful-than-mystery-shopping\/"},"modified":"2021-10-20T05:11:36","modified_gmt":"2021-10-20T05:11:36","slug":"why-a-customer-experience-program-is-more-powerful-than-mystery-shopping","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/why-a-customer-experience-program-is-more-powerful-than-mystery-shopping\/","title":{"rendered":"Why a Customer Experience Program is More Powerful Than Mystery Shopping"},"content":{"rendered":"

Mystery shopping is a popular technique for companies who want to monitor consumer metrics\u2014but is it an effective strategy when it comes to optimizing to entire customer experience?<\/span><\/p>\n

When you factor in the expense and it\u2019s many limits, it\u2019s clear that mystery shopping shouldn\u2019t be your stand-alone strategy. To truly make a difference for your customers and business, you need to make the switch to a CX program.<\/span><\/p>\n

In this Pearl-Plaza white paper, you\u2019ll learn about:<\/span><\/p>\n