{"id":13405,"date":"2021-03-18T00:00:00","date_gmt":"2021-03-18T00:00:00","guid":{"rendered":"https:\/\/prodim2020.wpengine.com\/resource\/uniting-transactional-and-relationship-surveys-to-capture-the-entire-experience\/"},"modified":"2021-03-24T15:43:00","modified_gmt":"2021-03-24T15:43:00","slug":"uniting-transactional-and-relationship-surveys-to-capture-the-entire-experience","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/uniting-transactional-and-relationship-surveys-to-capture-the-entire-experience\/","title":{"rendered":"Uniting Transactional and Relationship Surveys to Capture the Entire Experience"},"content":{"rendered":"<p>It\u2019s common to think of surveys as brief, short-term tools. A customer finds a product they like, purchases it, and, more often than not, gets that little email asking how the whole experience went. While this scenario is certainly the most common way to present a survey, it\u2019s far from the only means of gauging a customer\u2019s experience with a brand. In fact, there are two kinds of surveys that, when used together, paint a far grander picture than a single email can capture.<\/p>\n<p><span style=\"font-weight: 400;\">Read this Pearl-Plaza Point of View today to learn about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The strengths and weaknesses of transactional and relationship surveys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How these two surveys can be combined for optimal customer understanding<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What you need to do after sending surveys for real ROI<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":18135,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[413],"class_list":["post-13405","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/13405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/13405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media\/18135"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=13405"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=13405"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=13405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}