{"id":18942,"date":"2021-04-14T07:40:47","date_gmt":"2021-04-14T07:40:47","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=resource&#038;p=18942"},"modified":"2024-07-16T10:17:28","modified_gmt":"2024-07-16T16:17:28","slug":"how-good-storytelling-inspires-executive-buy-in","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/how-good-storytelling-inspires-executive-buy-in\/","title":{"rendered":"How Good Storytelling Inspires Executive Buy-In"},"content":{"rendered":"<p>If you\u2019re looking to expand your customer experience (CX) initiatives, then you will need to get executive buy-in. Your presentation will need to convince the c-suite that your programme can solve major business problems. But that\u2019s when you can employ a familiar, powerful tool: story telling.<\/p>\n<p>In his latest Point of View article, expert Simon Fraser breaks down a proven framework for developing a story-based presentation that will get you the executive support you need to take action and empower Experience Improvement!<\/p>\n<p>Read more below.<\/p>\n","protected":false},"featured_media":18943,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[413],"class_list":["post-18942","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/18942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/18942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media\/18943"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=18942"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=18942"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=18942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}