{"id":30042,"date":"2021-07-27T14:08:13","date_gmt":"2021-07-27T14:08:13","guid":{"rendered":"https:\/\/inmoment.com\/resource\/customer-journey-how-to-pinpoint-impactful-moments\/"},"modified":"2021-08-09T09:12:57","modified_gmt":"2021-08-09T09:12:57","slug":"customer-journey-how-to-pinpoint-impactful-moments","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/customer-journey-how-to-pinpoint-impactful-moments\/","title":{"rendered":"XI Expert Take: How to Pinpoint the Most Impactful Moments in Your Customer Journey"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"XI Expert Take: How to Pinpoint the Most Impactful Moments in Your Customer Journey\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/H9g0harG0zc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>There are many moments that make up a customer\u2019s experience. But the fact of the matter is that there are simply moments that matter more, especially when it comes to a customer\u2019s overall perception of your brand. <\/p>\n\n\n\n<p>Behavioral science tells us that it\u2019s moments of emotional highs and lows that create the most impact on brand perception, but how do you identify those moments along your customers\u2019 journey? <\/p>\n\n\n\n<p>Enter Pearl-Plaza\u2019s solution, Touchpoint Impact Mapping, a unique analytical approach which brings customers\u2019 emotional state to life at each touchpoint, creating a compelling insight into behavior drivers. With this knowledge in hand, brands can identify what moments need to be amplified and scaled\u2014and which touchpoints could use some improvements.<\/p>\n\n\n\n<p> Watch the full video to hear more from Pearl-Plaza&#8217;s Senior Insight Design Specialist Dan Jones!<\/p>\n","protected":false},"featured_media":28831,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[421],"class_list":["post-30042","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-video-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/30042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/30042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media\/28831"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=30042"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=30042"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=30042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}