{"id":50065,"date":"2022-09-21T15:33:09","date_gmt":"2022-09-21T15:33:09","guid":{"rendered":"https:\/\/inmoment.com\/resource\/how-to-leverage-all-your-data-not-just-survey-feedback-to-meaningfully-improve-customer-experiences\/"},"modified":"2022-11-15T11:37:34","modified_gmt":"2022-11-15T11:37:34","slug":"how-to-leverage-all-your-data-not-just-survey-feedback-to-meaningfully-improve-customer-experiences","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-gb\/resource\/how-to-leverage-all-your-data-not-just-survey-feedback-to-meaningfully-improve-customer-experiences\/","title":{"rendered":"How to Leverage All Your Data, Not \u2018Just\u2019 Survey Feedback, to Meaningfully Improve Customer Experiences"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Author: Jessica Petrie, Ph.D., Senior Strategic Insights Consultant, Pearl-Plaza<\/h4>\n\n\n\n<p><em>This article was originally published on <a href=\"https:\/\/www.greenbook.org\/mr\/market-research-methodology\/how-to-leverage-all-your-data-to-improve-customer-experiences\/\" target=\"_blank\" rel=\"noopener\">Greenbook Blog<\/a><\/em><\/p>\n\n\n\n<p>These days, it seems like you can\u2019t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering insights and have been for many years, but between their intense proliferation and younger shoppers\u2019 reluctance to complete them, response rates have declined significantly in recent years. This presents a data collection challenge for the brands that want to hear back from their customers and create Experience Improvement (XI), one that technologies like SMS and QR codes can only go so far to solve.<\/p>\n\n\n\n<p>Organisations can (and should) attempt to solve this problem by constantly reevaluating their survey design, but there\u2019s another avenue to pursue here, and that\u2019s going beyond traditional surveys and feedback gathering methods to get to know your customers as people. Focus on this goal instead of improving response rates, and you\u2019ll have a greater amount of better data with which to gain a holistic view of your customers. In other words, the end result of going beyond surveys is more human connections and a stronger bottom line. Let\u2019s take a closer look at four powerful sources of non-survey data:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Location-Tracking Data<\/li><li>Purchasing Data<\/li><li>Web Searches<\/li><li>Social Media &amp; Online Reviews<\/li><\/ol>\n\n\n\n<p>Want to read more? Download the full length PoV here!<\/p>\n","protected":false},"featured_media":48476,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[142],"class_list":["post-50065","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/50065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource\/50065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media\/48476"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/media?parent=50065"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/industry?post=50065"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-gb\/wp-json\/wp\/v2\/resource-type?post=50065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}