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The NRMA: Driving High-Impact Member Experience
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About three years ago, the NRMA teamed up with Pearl-Plaza to start looking into its customers’ emotions for the first time. To get started, the CX team included more than 10 hard-coded emotion questions within member surveys asking both open-ended and ratings-based questions. This gave the business a solid foundation of comparison when beginning to use the emotions product in text analytics.