{"id":18570,"date":"2023-05-22T11:45:00","date_gmt":"2023-05-22T17:45:00","guid":{"rendered":"https:\/\/inmoment.com\/customer-stories\/legalsuper\/"},"modified":"2024-10-02T21:52:09","modified_gmt":"2024-10-03T03:52:09","slug":"legalsuper","status":"publish","type":"customer-stories","link":"https:\/\/inmoment.com\/en-nz\/customer-stories\/legalsuper\/","title":{"rendered":"legalsuper"},"content":{"rendered":"\n<p>Are you ready to learn about how <a href=\"https:\/\/www.legalsuper.com.au\" target=\"_blank\" rel=\"noopener\">legalsuper<\/a> transformed their member experience and saw a 350% increase in customer responses? Using a digital-first approach and machine learning algorithm, the legalsuper <a href=\"https:\/\/inmoment.com\/en-nz\/xi-terms\/what-is-customer-experience\/\">CX<\/a> team was able to hyper-personalise their superannuation experience for their members. Legalsuper used rich data to transform its services channels and create more efficient and effective service and product design processes.<\/p>\n\n\n\n<p>Check out the full story to see how legalsuper put its AI segmentation model to work and developed five research-based member personas, a retention and acquisition strategy for each segment, and a roadmap of initiatives to better serve its members.<\/p>\n","protected":false},"featured_media":58413,"template":"","meta":{"_acf_changed":true,"footnotes":""},"categories":[],"industry":[272],"region":[260],"class_list":["post-18570","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","industry-financial-services-en-nz","region-apac-en-nz"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/customer-stories\/18570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/customer-stories\/18570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media\/58413"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media?parent=18570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/categories?post=18570"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/industry?post=18570"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/region?post=18570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}