{"id":48920,"date":"2022-05-03T17:37:58","date_gmt":"2022-05-03T17:37:58","guid":{"rendered":"https:\/\/inmoment.com\/xi-terms\/response-rate\/"},"modified":"2024-08-19T13:41:57","modified_gmt":"2024-08-19T19:41:57","slug":"response-rate","status":"publish","type":"glossary-terms","link":"https:\/\/inmoment.com\/en-nz\/xi-terms\/response-rate\/","title":{"rendered":"Response Rate"},"content":{"rendered":"\n

When you\u2019re looking to gather large amounts of data from customers, surveys<\/a> are one of the most effective ways to do so. But a key to getting good, usable data is to have enough customers take the survey. You can send your survey out to hundreds of people, but not everyone will take the survey, and that can affect how much information you actually gather from your target audience. To figure out how many people actually took a survey, you need the survey response rate. <\/p>\n\n\n\n

Response rate is how many people actually answered your survey. For example, if you sent out a digital survey via email to 400 people, that isn\u2019t your response rate. That is how many people you contacted. If 350 of those people opened the survey and responded, that is the number that will be your response rate for the survey. We\u2019ll walk you through the intricacies of response rate for surveys to help your company improve how many people respond to your surveys. <\/p>\n\n\n\n

Why Response Rate Matters<\/h2>\n\n\n\n

Survey response rates show how many of your customers actually answered your invitation to provide feedback on your company or products. While response rate isn\u2019t the only important metric, it can give you an idea of how your customers are responding to your company. <\/p>\n\n\n\n

More importantly, a better response rate means your company receives more valuable feedback. With your survey feedback, your team has the opportunity to incorporate customer insights into your brand, website, and products. Survey insights give you the chance to hear from customers and understand their experience with your company\u2014and the opportunity to improve customer experience and relationships with your customers. <\/p>\n\n\n

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\n WHITE PAPER <\/h5>\n \n

\n The Art and Science of Email Survey Invitations <\/h4>\n \n
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The problem with your survey response rate may not be the survey itself. In fact, most non-responses are due to people not participating in the survey at all. Hence the question: what is in an invitation?<\/p>\n<\/p>\n <\/div>\n \n \n \n Get the White Paper <\/span>\n <\/a>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n<\/div>\n\n<\/section>\n\n\n\n

How to Calculate a Survey\u2019s Response Rate<\/h2>\n\n\n\n

It is fairly simple to calculate a survey\u2019s response rate. To calculate the response rate, you\u2019ll need two numbers: number of surveys sent and number of completed surveys. The formula for response rate is the number of completed responses divided by the number of surveys sent. Finally, the number is converted to a percentage. You should deduct factors like bad email addresses or out-of-office responses from your sample size, which could slightly improve your response rate. <\/p>\n\n\n\n

So if you sent out 1,000 surveys and got 200 completed responses, your response rate would be 20%. If you sent out 50 surveys and got 10 completed responses and 10 out-of-office responses, your response rate would still be 20% as well. If you sent out 1,213 surveys and got 344 completed responses, your response rate would be 28.3%. However many surveys you sent out and received, calculating your response rate is a simple process, yet it can offer valuable feedback for your company. <\/p>\n\n\n\n

What Is a Good Response Rate<\/h2>\n\n\n\n

The big question everyone crafting surveys wants answered is, \u201cBut what is a good response rate?\u201d It\u2019s one thing to know that your response rate is 20%, but if you don\u2019t know what that 20% actually means, it\u2019s difficult to know how your response rate is performing compared to other surveys. Answering what a good response rate is can also be tricky. The ideal response rate will vary from survey to survey, company to company, and target audience to target audience. In general, the higher the response rate, the better. A 50% response rate would be amazing. <\/p>\n\n\n\n

That being said, achieving high response rates like 50% can be difficult in practice. In reality, a good response rate is between 5\u201330%. Your team should aim to get a response rate within those parameters, and response rates of 5\u201330% are often achievable with the right strategies and tools. If your surveys are getting a low response rate, you can still find meaningful insights and improve your company, but in general, your team should apply strategies to improve the response rate. Generally, a higher response rate offers more meaningful data and more transferable insights. <\/p>\n\n\n\n

What May Be Affecting Your Response Rate<\/h2>\n\n\n\n

If you are trying to improve your response rate, the first step is to determine what may be affecting your response rate and keeping it lower than you\u2019d like. While there are many potential factors that could affect your response rate, these are some of the most common that could be holding your results back: <\/p>\n\n\n\n