{"id":91717,"date":"2025-05-06T20:17:39","date_gmt":"2025-05-07T02:17:39","guid":{"rendered":"https:\/\/inmoment.com\/lp\/cx-elasticity\/"},"modified":"2025-05-06T23:12:48","modified_gmt":"2025-05-07T05:12:48","slug":"cx-elasticity","status":"publish","type":"lp","link":"https:\/\/inmoment.com\/en-nz\/lp\/cx-elasticity\/","title":{"rendered":"From Insights to Impact: Understanding \u201cCX Elasticity\u201d to Guide the Executive Agenda"},"content":{"rendered":"\n<section id=\"section-block_594ada22d4d8b51612f69e85fecaa85e\" class=\"block-section bg-transparent   bg-cover bg-center bg-no-repeat  \"\n    style=\" \">\n\n    <div class=\"pt-100px pb-70px\">\n\n        <div class=\"container\">\n\n            \n\n<div id=\"intro-block_d462b63f147c0191f15b8ad9347e3a56\" class=\"block-intro mb-20px \">\n\n\t<div class=\"block-intro-inner bg-inherit-gradient relative\">\n\t\t<div class=\"relative z-10\">\n\t\t\t\t\t\t\t<p class=\"eyebrow\">On-Demand Webinar<\/p>\n\t\t\t\t\t\t\t\t\t\t<h1 class=\"title\">From Insights to Impact: Understanding \u201cCX Elasticity\u201d to Guide the Executive Agenda<\/h1>\n\t\t\t\t\t\t\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<p>Customer experience is everyone\u2019s business\u2014especially your CFO\u2019s.<\/p>\n\n\n\n<p>Too often, customer insights get stuck in the CX team. To truly drive impact, feedback needs to influence business-wide decisions\u2014at the very top.<\/p>\n\n\n\n<p>Join <strong>Stephen McNabb<\/strong>, former <em>Head of Customer Insights<\/em> at <a href=\"https:\/\/www.suncorp.co.nz\" target=\"_blank\" rel=\"noopener\">Suncorp<\/a> and long-time Pearl-Plaza client, as he shares a practical path to reshaping the CX conversation. In this session, Stephen introduces a powerful concept\u2014<strong>CX Elasticity<\/strong>\u2014to help you connect CX initiatives with measurable outcomes that matter to executives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What You\u2019ll Learn:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What \u201cCX Elasticity\u201d is\u2014and how it reframes the value of customer insights<\/li>\n\n\n\n<li>How to position CX as a driver of business performance for customers, employees, shareholders, and communities<\/li>\n\n\n\n<li>Why the best CX leaders are shifting the conversation to budget, ROI, and business outcomes<\/li>\n\n\n\n<li>How to build momentum and elevate CX to the executive agenda<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why Watch?<\/h3>\n\n\n\n<p>This session is ideal for CX, Insights, and Strategy professionals who want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influence executive stakeholders<\/li>\n\n\n\n<li><a href=\"https:\/\/inmoment.com\/en-nz\/lp\/the-case-for-cx-investment\/\">Make the case for more CX investment<\/a><\/li>\n\n\n\n<li>Use data to drive real action\u2014not just dashboards<\/li>\n<\/ul>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"section-block_b2fba8c8c59269dac664d477e36dbb9a\" class=\"block-section bg-transparent   bg-cover bg-center bg-no-repeat  \"\n    style=\" \">\n\n    <div class=\"py-100px\">\n\n        <div class=\"container\">\n\n            \n\n<section id=\"section-block_c01a1528888552e9a7c993ae0d88b0ab\" class=\" lp-image-list-block\">\n\n\t<h2 class=\"image-list-heading color-stingray\">Meet Your Host<\/h2>\n\t<hr class=\"image-list-hr\">\n\n\t<div class=\"image-cards-group\">\n\n\t\t\n\t\t\t<div class=\"image-card-section\">\n\t\t\t\t\t\t\t\t\t<div class=\"image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"image\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/02\/stephen-mcnabb.jpeg\" alt=\"\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"person-section\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"person-name color-stingray\">STEPHEN McNABB<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"person-title color-stingray\">Former Head of Customer Insights, Suncorp<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"description color-stingray\">Stephen McNabb started his career as an Economist working in banking, financial markets, investment banking in the 1990s. He then joined the financial services industry in professional services, and went on to be the Head of Research, Australia for CBRE \u2013 commercial and residential property markets. Stephen then worked in customer research and analytics roles at Westpac for 9 years, and his most recent role was more than 6 years leading Customer Insights at Suncorp.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t <!-- end of icon list loop -->\n\t<\/div>\n\n<\/section>\n\n\n\n<p><\/p>\n\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n\t<span class=\"hs-gated-content-reveal-overlay  \"><\/span>\n\t<div class=\"hs-form-sticky-wrap   \">\n\t\t\n\n\t\t<div id=\"hubspot-form-6841fd3d0c2ce\" class=\"block-hubspot-form hs-form-outer  \" data-chili=\"\" data-form-id=\"32e872b5-396b-4da6-905d-57c7e16b5b15\" >\n\t\t\t\t\t\t\t\t\t<!-- <span class=\"hs-gated-content-reveal-overlay\"><\/span> -->\n\t\t\t\t\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"hs-form-title   \">Watch on-demand:<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"more-content\">\n\t\t\t\t\t\t<p><\/p>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\" data-mce-style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\" data-mce-style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\" data-mce-style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\" data-mce-style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n<div>\n<div style=\"position: fixed; bottom: 10px; right: 20px; z-index: 2147483647;\"><\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"skeleton-loader\" id=\"loading-indicator-hubspot-form-6841fd3d0c2ce\">\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-1\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-2\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"skeleton-field formpulse delay-3\">\n\t\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<script>\n\t\t\t\t\thsformEmbedJs.addEventListener('load', function(event_6841fd3d0c2ce) {\n\n\t\t\t\t\t\tvar gatedContentType = 'video';\n\t\t\t\t\t\tvar timeoutTime = 0;\n\n\t\t\t\t\t\t\/\/ Set up functions\n\t\t\t\t\t\tfunction onFormReadyFunction($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Hide the loading indicator here if ZIFC not enabled\n\t\t\t\t\t\t\t\tif (document.getElementById('loading-indicator-hubspot-form-6841fd3d0c2ce'))\n\t\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-hubspot-form-6841fd3d0c2ce').style.display = 'none';\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Gated content known user check\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\t\ttimeoutTime = parseInt(timeoutTime * 1000);\n\n\t\t\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\t\t\tdocument.body.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t\tdocument.documentElement.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\t}, timeoutTime);\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/ inject custom field values into Hubspot hidden input names\n\t\t\t\t\t\t\tvar formIDLastAssetData = formIDLastAssetData || [];\n\t\t\t\t\t\t\tformIDLastAssetData.push({\n\t\t\t\t\t\t\t\tid: 'hubspot-form-6841fd3d0c2ce',\n\t\t\t\t\t\t\t\tlast_asset: 'CX Elasticity (APAC Webinar)'\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\tvar input = $form[0].querySelector('input[name=\"last_asset\"]');\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\/\/lastAssetInputs.forEach(input => {\n\t\t\t\t\t\t\tif(input.closest('.block-hubspot-form')) {\n\t\t\t\t\t\t\t\tvar formId = input.closest('.block-hubspot-form').id;\n\t\t\t\t\t\t\t\tvar formData = formIDLastAssetData.find(item => item.id === formId);\n\n\t\t\t\t\t\t\t\tif (formData) {\n\t\t\t\t\t\t\t\t\tinput.value = formData.last_asset;\n\t\t\t\t\t\t\t\t\tinput.dispatchEvent(new Event('input', { bubbles: true }));\n\n\t\t\t\t\t\t\t\t\tconsole.log(formData.last_asset);\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\/\/});\n\t\t\t\t\t\t\t\/\/ if (document.querySelector('input[name=\"last_asset\"]')) {\n\t\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').value = '<\/\/?php echo $last_asset; ?>';\n\t\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\t\/\/ \t\tbubbles: true\n\t\t\t\t\t\t\t\/\/ \t}));\n\n\t\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/ After button clicked, but before data is sent\n\t\t\t\t\t\tfunction onBeforeFormSubmitFunction($form) {\n\t\t\t\t\t\t\tconst submitButton = $form.find('input[type=\"submit\"]').get(0);\n\n\t\t\t\t\t\t\tif (submitButton) {\n\t\t\t\t\t\t\t\tsubmitButton.classList.add('submit-loading');\n\t\t\t\t\t\t\t\tsubmitButton.value = \"Loading...\";\n\t\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/ Next few functions fire only if ZI enabled\n\t\t\t\t\t\tfunction onEmailChange($form) {\n\t\t\t\t\t\t\tconst emailInput = document.querySelector('input[name=\"email\"]');\n\n\t\t\t\t\t\t\tif (emailInput && !emailInput.hasListenersAttached) {\n\t\t\t\t\t\t\t\t['input', 'change'].forEach(eventType => {\n\t\t\t\t\t\t\t\t\temailInput.addEventListener(eventType, handleInputChange.bind(null, $form, emailInput));\n\t\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\t\temailInput.hasListenersAttached = true;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction handleInputChange($form, emailInput) {\n\t\t\t\t\t\t\t\/\/console.log('Email input event triggered:', emailInput.value);\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction handleZoomInfoMatch($form, emailInput) {\n\t\t\t\t\t\t\tvalidateEmailWithDelay(emailInput);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction validateEmailWithDelay(emailInput) {\n\t\t\t\t\t\t\tvar form = emailInput.closest('form');\n\t\t\t\t\t\t\tvar submitButton = form.querySelector('input[type=\"submit\"]');\n\n\t\t\t\t\t\t\tfunction disableSubmit() {\n\t\t\t\t\t\t\t\t\/\/console.log('Disable Submit');\n\t\t\t\t\t\t\t\tsubmitButton.classList.add('disabled');\n\t\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tfunction enableSubmit() {\n\t\t\t\t\t\t\t\t\/\/console.log('Enable Submit');\n\t\t\t\t\t\t\t\tsubmitButton.classList.remove('disabled');\n\t\t\t\t\t\t\t\tsubmitButton.disabled = false;\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\tconst neverBounceStatus = emailInput.getAttribute('data-zi-neverbounce-status');\n\t\t\t\t\t\t\t\t\/\/console.log(neverBounceStatus);\n\n\t\t\t\t\t\t\t\tif (neverBounceStatus === 'valid') {\n\t\t\t\t\t\t\t\t\t\/\/console.log('The email input has data-zi-neverbounce set to valid.');\n\t\t\t\t\t\t\t\t\t\/\/ Handle valid email status if needed\n\t\t\t\t\t\t\t\t} else if (neverBounceStatus === 'invalid') {\n\t\t\t\t\t\t\t\t\tdisableSubmit();\n\t\t\t\t\t\t\t\t} else if (neverBounceStatus === 'disposable') {\n\t\t\t\t\t\t\t\t\tdisableSubmit();\n\t\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\t\tenableSubmit();\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}, 500);\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\n\n\t\t\t\t\t\tfunction onFormSubmitFunction($form) {\n\t\t\t\t\t\t\t\/\/console.log('onFormSubmit function');\n\t\t\t\t\t\t\t\/\/ if ($form.attr('id') === 'hsForm_32e872b5-396b-4da6-905d-57c7e16b5b15') {\n\t\t\t\t\t\t\t\/\/ \t\/\/console.log(\"32e872b5-396b-4da6-905d-57c7e16b5b15 form submit function\");\n\t\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction onFormSuccessFunction($form, data) {\n\t\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\t\trevealGatedContent();\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo' || gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\t\trevealPopupVideo($form);\n\t\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\t\trevealPopupPdf($form);\n\t\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\t\trevealFooterPopupVideo()\n\t\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\t\trevealInnerGate($form);\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\/\/ GTM add event trigger here\n\t\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n\t\t\t\t\t\t\twindow.dataLayer.push({\n\t\t\t\t\t\t\t\t'event': 'form_submit',\n\t\t\t\t\t\t\t\t'lastAsset': 'CX Elasticity (APAC Webinar)',\n\t\t\t\t\t\t\t\t'formSubmittedPage': window.location.href,\n\t\t\t\t\t\t\t\t'salesforceCampaignID': 'From Insights to Impact: Understanding \u201cCX Elasticity\u201d to Guide the Executive Agenda',\n\t\t\t\t\t\t\t\t'formType': 'gated',\n\t\t\t\t\t\t\t\t'gatedContentType': gatedContentType\n\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\tlocalStorage.setItem('hasSubmittedForm', 'true');\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction revealInnerGate($form) {\n\t\t\t\t\t\t\tif($form[0].closest('.block-im-quiz')) {\n\t\t\t\t\t\t\t\t$form[0].closest('.hs-form-sticky-wrap').classList.add('hidden');\n\t\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.im-quiz-finish-screen').classList.remove('hidden');\n\t\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.quiz-inner').classList.remove('hidden');\n\t\t\t\t\t\t\t\t$form[0].closest('.block-im-quiz').querySelector('.restart').style.display = 'inline-block';\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction revealGatedContent() {\n\t\t\t\t\t\t\t\/\/console.log('content has been revealed');\n\t\t\t\t\t\t\tdocument.body.classList.remove('gated-lock-screen');\n\t\t\t\t\t\t\tdocument.documentElement.classList.remove('gated-lock-screen');\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction revealPopupPdf($form) {\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.more-content').classList.add('hidden');\n\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom .header-cta-button').click();\n\t\t\t\t\t\t\t}, 3000);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction revealPopupVideo($form) {\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.play-btn.modal-trigger.form-to-video').click();\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.form-to-video-wrapper').classList.remove('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\t\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t\t}\n\t\t\t\t\t\tfunction revealFooterPopupVideo() {\n\t\t\t\t\t\t\tdocument.querySelector('.play-btn.modal-trigger.form-to-video.footer-cta').click();\n\t\t\t\t\t\t\tdocument.querySelector('.form-to-video-wrapper.footer-cta').classList.remove('hidden');\n\t\t\t\t\t\t\tdocument.querySelector('.hs-form-title.footer-cta').classList.add('hidden');\n\t\t\t\t\t\t\tdocument.querySelector('.hs-form-sticky-wrap.footer-cta-popup-video .block-hubspot-form').classList.add('to-video');\n\t\t\t\t\t\t\tvar submittedMessages = document.querySelectorAll('.submitted-message');\n\t\t\t\t\t\t\tsubmittedMessages.forEach(function(submittedMessage) {\n\t\t\t\t\t\t\t\tsubmittedMessage.classList.add('hidden');\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction gotoScorecard(data) {\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tvar baseURL = '';\n\t\t\t\t\t\t\tvar thankYouURLParams = [];\n\t\t\t\t\t\t\tthankYouURLParams['first_name'] = data.submissionValues.firstname ? data.submissionValues.firstname : '';\n\t\t\t\t\t\t\tthankYouURLParams['last_name'] = data.submissionValues.lastname ? data.submissionValues.lastname : '';\n\t\t\t\t\t\t\tthankYouURLParams['email'] = data.submissionValues.email ? data.submissionValues.email : '';\n\t\t\t\t\t\t\tthankYouURLParams['phone_number'] = data.submissionValues.phone ? data.submissionValues.phone : '5555555555';\n\n\t\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\t\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\n\t\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}?${queryString}&suppress_fields`;\n\n\t\t\t\t\t\t\twindow.open(finalThankyouURL, '_blank');\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/ Returns the redirect URL needed for the Hubspot form\n\t\t\t\t\t\tfunction generateThankYouURL(customURL, formType, gatedContentType, gatedAsset, $form) {\n\t\t\t\t\t\t\t\/\/ Check if custom Thank You URL is needed\n\t\t\t\t\t\t\tif (!customURL) {\n\t\t\t\t\t\t\t\tvar baseURL =\n\t\t\t\t\t\t\t\t\t'https:\/\/inmoment.com\/en-nz\/thank-you\/?';\n\t\t\t\t\t\t\t\tvar thankYouURLParams = [];\n\n\t\t\t\t\t\t\t\tif (formType === 'gated') {\n\t\t\t\t\t\t\t\t\tif (gatedContentType === 'pdf') {\n\t\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'asset';\n\t\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t\t} else if (gatedContentType === 'video') {\n\t\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'video';\n\t\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo') {\n\t\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t\t} else if (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t\t} else if (gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupPdf') {\n\t\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t\t} else if (gatedContentType === 'innerGate') {\n\t\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\/\/console.log('gatedAsset -> ', gatedAsset);\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\tif (formType === 'demo') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\tif (formType === 'contact') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\tif (formType === 'event') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'event';\n\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\t\/\/console.log('thankYouURLParams -> ', thankYouURLParams);\n\t\t\t\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\n\t\t\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\t\t\t\/\/console.log('queryString -> ', queryString);\n\t\t\t\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\t\t\t\t\/\/console.log('finalThankyouURL -> ', finalThankyouURL);\n\t\t\t\t\t\t\t\treturn finalThankyouURL;\n\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\t\/\/console.log('customURL -> ', customURL);\n\t\t\t\t\t\t\t\treturn customURL;\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tif(document.querySelector('#hubspot-form-6841fd3d0c2ce')) {\n\t\t\t\t\t\t\t\tvar observer = new IntersectionObserver(function(el) {\n\t\t\t\t\t\t\t\t\tel = el[0] ? el[0] : el;\n\t\t\t\t\t\t\t\t\tif (el.isIntersecting) {\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\/\/ Main hubspot code\n\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\tportalId: \"1787915\",\n\t\t\t\t\t\t\tlocale: \"en\",\n\t\t\t\t\t\t\ttarget: \"#hubspot-form-6841fd3d0c2ce .form_target\",\n\t\t\t\t\t\t\tcss: '',\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tredirectUrl: generateThankYouURL('',\n\t\t\t\t\t\t\t\t\t'gated', 'video',\n\t\t\t\t\t\t\t\t\t'https%3A%2F%2Fvimeo.com%2F1082057636%2F3792195c66'),\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tformId: \"32e872b5-396b-4da6-905d-57c7e16b5b15\",\n\t\t\t\t\t\t\tmanuallyBlockedEmailDomain: [\"mailinator.com\",\"mailor.com\",\"yahoi.co.uk\",\"art.suez.edu.eg\",\"eol.com\",\"info.com\",\"weizixu.com\",\"naymedia.com\",\"compny.com\",\"linator.com\",\"edu.com\",\"mailinaor.com\",\"sportrid.comm\",\"tufufacenurimyv.com\",\"eeeqwe2.com\",\"armyspy.com\",\"info.net\",\"hinoon.com\",\"ainator.com\",\"busniess.com\",\"GMAIL1.com\",\"alright.com\",\"example.com\",\"poverts.com\",\"mailt.com\",\"apxby.com\",\"gmail.com\",\"yahoo.com\",\"hotmail.com\",\"live.com\",\"aol.com\",\"outlook.com\",\"qq.com\",\"comcast.com\",\"icloud.com\",\"ctpagent.com\",\"wesolvecx.com\",\"getthematic.com\",\"merkle.com\",\"getlocalmeasure.com\",\"localmeasure.com\",\"asknicely.com\",\"nielseniq.com\",\"momentive.com\",\"reputation.com\",\"zenloop.com\",\"eloquant.com\",\"hellocustomer.com\",\"skeepers.io\",\"yabble.com\",\"resonate.com.au\",\"smg.com\",\"altointelligence.co.uk\",\"altointelligence.com\",\"auracorp.com\",\"bareinternational.com\",\"bestmark.com\",\"blauw.com\",\"clarabridge.com\",\"concentrix.com\",\"concur.com\",\"confirmit.com\",\"copytimize.com\",\"critizr.com\",\"crowdicity.com\",\"customerradar.com\",\"customersat.com\",\"gallup.com\",\"getfeedback.com\",\"gfk.com\",\"globis-consulting.de\",\"glowfeed.com\",\"insync.com.au\",\"intervista.ch\",\"iperceptions.com\",\"jacada.com\",\"ka-brandresearch.com\",\"kantar.com\",\"kantartns.com\",\"kunden-insights.de\",\"link.ch\",\"livinglens.tv\",\"Loyalty360.org\",\"management-consult.de\",\"medallia.com\",\"morpace.com\",\"nice.com\",\"niceincontact.com\",\"op2ma.com.au\",\"opinionlab.com\",\"oracle.com\",\"pangealabs.com\",\"pidas.com\",\"potentiate.com\",\"quadient.com\",\"qualtrics.com\",\"questback.com\",\"rateitapp.com\",\"rateitapp.com.au\",\"responsetek.com\",\"rightnow.com\",\"salesforce.com\",\"sap.com\",\"satmetrix.com\",\"slmedien.de\",\"smg.com\",\"sphanalytics.com\",\"stellarbpo.com\",\"stellarxm.com\",\"strikedeck.com\",\"surveygizmo.com\",\"surveymonkey.com\",\"tele-research.de\",\"themsrgroup.com\",\"tns-global.com\",\"tns-infratest.com\",\"tnsglobal.com\",\"touchpointgroup.com\",\"ttr-group.de\",\"united-research.com\",\"usabilla.com\",\"verint.com\",\"vovici.com\",\"walkerinfo.com\",\"zendesk.com\",\"zingle.com\"],\n\n\t\t\t\t\t\t\t\/\/ Arbitrary in case there are two of same form on page\n\t\t\t\t\t\t\tformInstanceId: \"hubspot-form-6841fd3d0c2ce\",\n\n\n\n\t\t\t\t\t\t\tonFormReady: function($form) {\n\t\t\t\t\t\t\t\tonFormReadyFunction($form);\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\tonBeforeFormSubmit: function($form) {\n\t\t\t\t\t\t\t\tonBeforeFormSubmitFunction($form);\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\tonFormSubmit: function($form) {\n\t\t\t\t\t\t\t\tonFormSubmitFunction($form);\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\tonFormSubmitted: function($form, data) {\n\t\t\t\t\t\t\t\tonFormSuccessFunction($form, data);\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\tsubmitText: \"Watch now\",\n\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tobserver.unobserve(el.target);\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}, {\n\t\t\t\t\t\t\t\t\troot: null,\n\t\t\t\t\t\t\t\t\trootMargin: '0px 0px 50% 0px',\n\t\t\t\t\t\t\t\t\tthreshold: 0.1\n\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tvar targetElement = document.querySelector('#hubspot-form-6841fd3d0c2ce');\n\t\t\t\t\t\t\t\tobserver.observe(targetElement.parentElement);\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t}) \/\/ on hs script loaded\n\t\t\t\t<\/script>\n\n\n\t\t\t\t\n\n\t\t\t\t\n\n\n\t\t\t\t\n\t\t\t\t<div class=\"form_target\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hidden form-to-video-wrapper  \">\n\t\t\t\t\t\t<button type=\"button\" class=\"play-btn modal-trigger form-to-video bg-tsunami  \" data-toggle=\"modal\" data-target=\".video-content-2950716129hubspot-form-6841fd3d0c2ce\" data-url=\"\">Play Video<\/button>\n\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n","protected":false},"featured_media":91706,"template":"template-lp.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-91717","lp","type-lp","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/lp\/91717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/lp"}],"about":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/types\/lp"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/lp\/91717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media\/91706"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media?parent=91717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}