{"id":10863,"date":"2021-03-18T00:00:00","date_gmt":"2021-03-18T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/uniting-transactional-and-relationship-surveys-to-capture-the-entire-experience\/"},"modified":"2021-03-24T05:00:57","modified_gmt":"2021-03-24T05:00:57","slug":"uniting-transactional-and-relationship-surveys-to-capture-the-entire-experience","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-nz\/resource\/uniting-transactional-and-relationship-surveys-to-capture-the-entire-experience\/","title":{"rendered":"Uniting Transactional and Relationship Surveys to Capture the Entire Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every customer remembers <\/span><i><span style=\"font-weight: 400;\">that <\/span><\/i><span style=\"font-weight: 400;\">survey: that little email that arrives just after making a purchase, asking how the whole experience went. It\u2019s certainly the most common way to present a survey, but at the same time, this transactional survey is only one of the ways to gauge the customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this Pearl-Plaza Point of View today to learn about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The strengths and weaknesses of transactional and relationship surveys<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How these two surveys can be combined for optimal customer understanding<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What you need to do after sending surveys for real ROI<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":18133,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[200],"class_list":["post-10863","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-au-en-nz"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource\/10863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource\/10863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media\/18133"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/media?parent=10863"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/industry?post=10863"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-nz\/wp-json\/wp\/v2\/resource-type?post=10863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}