Guest Perception Is Always Right: How The Melting Pot Uses Customer Feedback to Deliver The Perfect Night Out
After previously utilizing antiquated approaches in customer and employee experience, The Melting Pot partnered with Pearl-Plaza to meet its aspiration to be the most guest-centric company possible. The brand immediately collected an abundance of valuable feedback that enabled it to truly understand the state of its experience, then took action to improve operations across the company.
- 47% increase in key “speed of service” metric within four months
- Reduced time and risk in introducing new products
- Unprecedented ability to listen to and take action upon guest feedback