Like many industries, the Business to Business (B2B) landscape is evolving quicker than ever. As we approach the end of 2024, there are many pressing issues that will test the resilience and adaptability of B2B companies. Understanding these challenges is important for staying ahead of the competition and delivering exceptional customer experiences.
On 10 October, join Jeanine Whalley, Senior Head of Research & Insights and Chris Binney, Voice of Customer Manager at Milwaukee Tool, as they share how their Voice of Distribution Partner Program has transformed their B2B strategy.
Learn how Milwaukee Tool, a trusted leader in professional tools for over 100 years, has turned customer advocacy into real results—boosting sales by 220% in promoter stores. You’ll gain practical insights into how they’ve strengthened relationships, driven alignment, and unlocked new revenue opportunities by embedding customer feedback into their strategy.
If you’re looking to scale your B2B business and make customer insights work for you, this webinar is for you.
Meet Your Speakers:
JEANINE WHALLEY
Senior Head of Research & Insights
Milwaukee Tool
Jeanine is an accomplished leader with over 15 years of experience spanning corporate organisations and agencies across Australia and the UK. Jeanine’s passion lies in deciphering human behaviour, uncovering commercial opportunities, and strengthening brand strategies, and in this presentation, you’ll see how she’s brought her research and insights experience to Milwaukee Tool.
CHRIS BINNEY
Voice of Customer Manager
Milwaukee Tool
Chris is passionate about amplifying the voice of the customer to ensure they’re heard at the decision-making table. With expertise in combining quantitative data analysis, qualitative insights, and customer experience strategies, Chris has been a consistent advocate for customer-centric business transformation. His diverse background, spanning both in-house and agency roles, has equipped him with a unique ability to understand consumer behaviour and drive meaningful change.
Don’t miss out—save your spot today and discover how to drive growth with a smarter CX approach!