{"id":29066,"date":"2021-03-30T19:38:54","date_gmt":"2021-03-30T19:38:54","guid":{"rendered":"https:\/\/inmoment.com\/resource\/how-good-storytelling-inspires-executive-buy-in\/"},"modified":"2021-07-30T07:10:07","modified_gmt":"2021-07-30T07:10:07","slug":"how-good-storytelling-inspires-executive-buy-in","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/en-sg\/resource\/how-good-storytelling-inspires-executive-buy-in\/","title":{"rendered":"How Good Storytelling Inspires Executive Buy-In"},"content":{"rendered":"\n<p>If you&#8217;re looking to expand your customer experience (CX) initiatives, then you most likely have your mind on a daunting prospect: getting executive buy-in. And we can&#8217;t blame you! It can be overwhelming to put together a presentation that will convince the c-suite that your program can solve major business problems. But that&#8217;s when you can employ a familiar, powerful tool: stories.<\/p>\n\n\n\n<p>In his latest Point of View article, expert Simon Fraser breaks down a proven framework for developing a story-based presentation that will surely get you the executive support you need to take action and empower Experience Improvement!<\/p>\n","protected":false},"featured_media":29061,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[201],"class_list":["post-29066","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-point-of-view-en-au-en-sg"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/resource\/29066"}],"collection":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/resource\/29066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media\/29061"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/media?parent=29066"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/industry?post=29066"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/en-sg\/wp-json\/wp\/v2\/resource-type?post=29066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}