{"id":25066,"date":"2021-06-10T04:49:28","date_gmt":"2021-06-10T04:49:28","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=glossary-terms&p=25066"},"modified":"2021-09-13T00:55:10","modified_gmt":"2021-09-13T00:55:10","slug":"nps-calculation","status":"publish","type":"glossary-terms","link":"https:\/\/inmoment.com\/xi-terms\/nps-calculation\/","title":{"rendered":"NPS Calculation"},"content":{"rendered":"

Is NPS a percentage?<\/h3>\n

The NPS<\/a> is not really a percentage. It is subtraction of two percentages: percentage of promoters minus percentage of detractors. It\u2019s an index ranges from negative one hundred (-100) to one hundred (+100).<\/p>\n

NPS calculation example<\/h3>\n

Let\u2019s say 30% of your customers report they are likely to recommend your company, while 5% would not recommend you to their peers, your Net Promoter Score would then be: 30-5= 25<\/p>\n

Notice that Promoters and Detractors in the Net Promoter System have a very precise definition.<\/p>\n

A promoter is a survey respondent who gives a rating of 9 or 10 to the NPS survey question: On a scale of 0 (not at all likely) to 10 (extremely likely), how likely would you recommend our product\/service to a friend or coworker?<\/p>\n

A detractor is a survey respondent who gives a rating of 0 to 6 to the NPS survey question: On a scale of 0 (not at all likely) to 10 (extremely likely), how likely would you recommend our product\/service to a friend or coworker?<\/p>\n\n\n

\"NPS<\/figure><\/div>\n\n\n

A survey respondent answering the NPS survey question with a 7 or 8 is considered \u2018neutral\u2019 and won\u2019t count towards either the detractor % or the promoter %. If every survey respondents were to rate their willingness to recommend as a 7 or 8, then the Net Promoter Score would be zero: 0-0=0.\u00a0<\/p>\n

Therefore, the NPS calculation is simple: % Promoters \u2013 % Detractors, and the survey itself is short and sweet: a single question: \u201cOn a scale of 0 (not at all likely) to 10 (extremely likely), how likely are you to recommend our product\/service to a friend or coworker?\u201d<\/p>\n

As with any survey, the complexity is in the surveying: whom do you survey, how do you survey, where, when do you survey, how often do you survey, what do you survey?<\/p>\n

An NPS Calculator<\/h3>\n

Many organizations look to \u201cset and forget\u201d NPS software to survey customers and provide a real-time calculation of Net Promoter Score. For a fast and easy NPS calculator try Microsensor<\/a> by Pearl-Plaza.<\/p>\n\n

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Further Reading<\/h2>\n\t\t\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigital Listening<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/p>\n\t\t\n\t\t

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10 Things Every SaaS Business Should Know About Net Promoter Score<\/a><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t

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\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\tContinue Reading<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigital Listening<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/p>\n\t\t\n\t\t

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How to Calculate Net Promoter Score (NPS Calculation)<\/a><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t

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\n\t\t\t\t\t\"\"\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\tContinue Reading<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigital Listening<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/p>\n\t\t\n\t\t

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention<\/a><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t

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\n\t\t\t\t\t\"Net\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\tContinue Reading<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t