{"id":25734,"date":"2021-06-17T05:45:31","date_gmt":"2021-06-17T05:45:31","guid":{"rendered":"https:\/\/inmoment.com\/?post_type=glossary-terms&#038;p=25734"},"modified":"2021-06-18T09:19:10","modified_gmt":"2021-06-18T09:19:10","slug":"what-is-nps","status":"publish","type":"glossary-terms","link":"https:\/\/inmoment.com\/xi-terms\/what-is-nps\/","title":{"rendered":"What is NPS"},"content":{"rendered":"<p>NPS also stands for the Net Promoter System\u00ae, a trademarked system and framework that was built around the <a href=\"https:\/\/inmoment.com\/xi-terms\/net-promoter-score\/\">Net Promoter Score<\/a>, a model that essentially tries to tie a corporation\u2019s bottom line with its customer happiness and satisfaction with the company\u2019s product and services, and aims at managing corporate profits and sustainability through a customer experience lens.<\/p>\n<p>The Score and the System were developed by Fred Reichheld, the head of the customer loyalty practice at Bain &amp; Co, a for-profit top-tier management and strategy consulting firm, along with his team.<\/p>\n<p>The Net Promoter System is a model so like any model it\u2019s imperfect. Certainly, there is more to profit than customer happiness, but Bain proved NPS to be a good proxy for it in <a href=\"https:\/\/hbr.org\/2003\/12\/the-one-number-you-need-to-grow\" target=\"_blank\" rel=\"noopener\">many cases<\/a>. The simplicity and intuitive nature of Net Promoter Score sparked its worldwide popularity.<\/p>\n\n<section id=\"block-60cc5771eabcd\" class=\"post-cards-block alignfull alignwide no-background\" style=\"\">\n\t<div class=\"container\">\n\n\t\t\t\t\t\t\t<h2 class=\"post-cards-block-heading \">Further Reading<\/h2>\n\t\t\n\t\t<div class=\"post-cards-block-cards\">\n\t\t\t\t\t\t\t\t<div class=\"card post-card \">\n\t\t\t\t\t<p class=\"card-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card-tax\">Digital Listening<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/p>\n\t\t\n\t\t<div class=\"card-content\">\n\t\t\t\t\t\t\t<p class=\"card-title\"><a href=\"https:\/\/inmoment.com\/blog\/net-promoter-score-for-saas\/\">10 Things Every SaaS Business Should Know About Net Promoter Score<\/a><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"card-footer\">\n\t\t\t\t\t\t\t<div class=\"card-image-wrap\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/05\/saasnps-300x211.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/05\/saasnps-300x211.jpg 300w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/05\/saasnps-1024x719.jpg 1024w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/05\/saasnps-768x539.jpg 768w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/05\/saasnps.jpg 1280w\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"button cta cta-card\" href=\"https:\/\/inmoment.com\/blog\/net-promoter-score-for-saas\/\">\n\t\t\t\t\t<span>Continue Reading<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t<\/div><!-- .card -->\n\t\t<div class=\"card post-card \">\n\t\t\t\t\t<p class=\"card-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card-tax\">Digital Listening<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/p>\n\t\t\n\t\t<div class=\"card-content\">\n\t\t\t\t\t\t\t<p class=\"card-title\"><a href=\"https:\/\/inmoment.com\/blog\/how-to-leverage-net-promoter-score-to-boost-customer-retention\/\">5 Ways to Leverage Net Promoter Score to Boost Customer Retention<\/a><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"card-footer\">\n\t\t\t\t\t\t\t<div class=\"card-image-wrap\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"211\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/12\/NetPromoterScoreNPSCustomerRetention-300x211.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Net Promoter Score (NPS) Customer Retention\" srcset=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/12\/NetPromoterScoreNPSCustomerRetention-300x211.jpg 300w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/12\/NetPromoterScoreNPSCustomerRetention-1024x719.jpg 1024w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/12\/NetPromoterScoreNPSCustomerRetention-768x539.jpg 768w, https:\/\/inmoment.com\/wp-content\/uploads\/2020\/12\/NetPromoterScoreNPSCustomerRetention.jpg 1280w\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"button cta cta-card\" href=\"https:\/\/inmoment.com\/blog\/how-to-leverage-net-promoter-score-to-boost-customer-retention\/\">\n\t\t\t\t\t<span>Continue Reading<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t<\/div><!-- .card -->\n\t\t<div class=\"card post-card \">\n\t\t\t\t\t<p class=\"card-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"post-card-tax\">Digital Listening<\/span>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/p>\n\t\t\n\t\t<div class=\"card-content\">\n\t\t\t\t\t\t\t<p class=\"card-title\"><a href=\"https:\/\/inmoment.com\/blog\/how-to-learn-from-bad-net-promoter-scores\/\">How to Learn from Bad Net Promoter Scores<\/a><\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"card-footer\">\n\t\t\t\t\t\t\t<div class=\"card-image-wrap\">\n\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2021\/05\/How-to-Learn-from-3-300x150.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/inmoment.com\/wp-content\/uploads\/2021\/05\/How-to-Learn-from-3-300x150.png 300w, https:\/\/inmoment.com\/wp-content\/uploads\/2021\/05\/How-to-Learn-from-3.png 750w\" loading=\"lazy\" \/>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"button cta cta-card\" href=\"https:\/\/inmoment.com\/blog\/how-to-learn-from-bad-net-promoter-scores\/\">\n\t\t\t\t\t<span>Continue Reading<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t<\/div><!-- .card -->\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<button class=\"button ghost blue\">\n\t\t\t\t<a href=\"https:\/\/inmoment.com\/resources\/\" target=\"\">\n\t\t\t\t\t<span>Experience Improvement (XI) Resources<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/button>\n\t\t\n\t<\/div> <!-- .container -->\n\n<\/section>\n","protected":false},"featured_media":25735,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25734","glossary-terms","type-glossary-terms","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/glossary-terms\/25734"}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/glossary-terms"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/glossary-terms"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/glossary-terms\/25734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/25735"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=25734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}