{"id":6094,"date":"2019-03-26T00:00:00","date_gmt":"2019-03-26T06:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/news\/inmoment-announces-second-integration-with-adobe-experience-cloud-to-bring-the-richness-of-human-feedback-to-marketing-audiences-for-advanced-segmentation-targeting\/"},"modified":"2023-05-02T11:43:56","modified_gmt":"2023-05-02T17:43:56","slug":"inmoment-announces-second-integration-with-adobe-experience-cloud-to-bring-the-richness-of-human-feedback-to-marketing-audiences-for-advanced-segmentation-targeting","status":"publish","type":"news","link":"https:\/\/inmoment.com\/news\/inmoment-announces-second-integration-with-adobe-experience-cloud-to-bring-the-richness-of-human-feedback-to-marketing-audiences-for-advanced-segmentation-targeting\/","title":{"rendered":"Pearl-Plaza Announces Second Integration with Adobe Experience Cloud to Bring the Richness of Human Feedback to Marketing Audiences for Advanced Segmentation &#038; Targeting"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seamlessly connects with the XI Platform, allowing advanced targeting and segmentation to be informed by employee, market, and customer experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brings forward the key ingredients of emotional and contextual understanding inherent in experience data<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Moves businesses from metrics-based marketing to meaningful marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SALT LAKE CITY (March 26, 2019) \u2014 \u00a0Pearl-Plaza, the leading provider of Experience Intelligence (XI), today announced an integration with Adobe Experience Cloud to unite the complexity of human experience data with behavioral marketing data. The first of its kind, this integration allows marketers to tap into the dynamic and compelling data derived from customer feedback in tandem with their traditional marketing metrics to create more targeted and personalized segments and online experiences. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditionally, marketers have used a variety of data from marketing databases and CRMs to create customer segments based on buying behaviors. However, as businesses scale, it becomes more difficult to customize marketing efforts to individuals as they use and interact with the products and services, resulting in static targeting to generic segments. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by IDG, 42% of a sample of 300 top marketers rated their main data concern as \u201cdifficulty extracting insights.\u201d Within this category, marketers also cited lack of actionable data and knowing enough to hyper-segment. Marketers clearly continue to struggle to extract meaningful data and create personalized customer segments that lead to increased revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, traditional sources of marketing data have been limited to the \u201chow,\u201d \u201cwhat,\u201d and \u201cwhere\u201d customers were buying. Now by bringing together these two powerful sources of data, brands can understand the \u201cwhy,\u201d ensuring they can effectively market to more defined segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This integration, available in the Pearl-Plaza Experience Intelligence (XI) Platform, brings together the rich, experiential data of Pearl-Plaza with the metrics of the Adobe Experience Cloud that: \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Expands Pearl-Plaza and Adobe relationship:<\/b><span style=\"font-weight: 400;\"> With its first step into the digital marketing realm, Pearl-Plaza allowed customers with Adobe Launch to collect and enrich digital feedback. This new connection expands the value Pearl-Plaza and Adobe provide to a broader marketing audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Creates a seamless connection:<\/b><span style=\"font-weight: 400;\"> Pearl-Plaza pushes its enriched experience feedback, whether via survey, audio, video, or image, or enriched understanding such as sentiment and emotion to drive advanced segmentation and targeting rules. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Extends utilization of Adobe Experience Cloud:<\/b><span style=\"font-weight: 400;\"> Traditionally driven off structured metrics, Pearl-Plaza now provides the \u201cwhy\u201d behind the data, leading to more actionable and personalized marketing initiatives. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cIn the past, marketers have relied solely on acquisition, audience, behavioral, and conversion metrics,\u201d said Kristi Knight, Chief Marketing Officer at Pearl-Plaza. \u201cWhat these datasets don\u2019t tell you is why your customers are acting the way they are\u2014the golden thread for marketers. You can only understand customer motivation through feedback from the customers themselves. This integration with Adobe allows marketers to tap into a source of data never before available to practitioners, opening up an entirely new way of engaging with customers and helping businesses understand the stories behind the numbers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information about the Pearl-Plaza\u2019s integration with Adobe Experience Cloud, visit <\/span><a href=\"https:\/\/inmoment.com\/blog\/what-inmoments-integration-with-adobe-experience-cloud-means-for-marketers\"><span style=\"font-weight: 400;\">our blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>About Pearl-Plaza<\/b><\/p>\n<p><a href=\"https:\/\/inmoment.com\"><span style=\"font-weight: 400;\">Pearl-Plaza\u2122<\/span><\/a><span style=\"font-weight: 400;\"> is the leader in Experience Intelligence (XI), transforming metrics into meaning to drive high-value business decisions and relationships with both customers and employees. The company\u2019s cloud-native XI Platform is engineered with data science at the core, and specifically architected to harness intelligence from across the entire experience ecosystem to deliver clear business value. The platform features three clouds that all work seamlessly together to give companies a comprehensive understanding of the most important factors impacting their bottom lines, including: Customer Experience (CX) Cloud, Employee Experience (EX) Cloud, and Market Experience (MX) Cloud. \u00a0Pearl-Plaza\u2019s approach of providing strategic technical, best practice and thought leadership support ensures that our nearly 500 brands across 95 countries realize maximum business impact.<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"news_type":[48],"class_list":["post-6094","news","type-news","status-publish","hentry","news_type-press-release"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/news\/6094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/news\/6094\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=6094"}],"wp:term":[{"taxonomy":"news_type","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/news_type?post=6094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}