{"id":15559,"date":"2020-11-19T20:00:03","date_gmt":"2020-11-19T20:00:03","guid":{"rendered":"https:\/\/inmoment.com\/?p=15559"},"modified":"2024-11-15T13:27:36","modified_gmt":"2024-11-15T20:27:36","slug":"3-powerful-ways-to-create-engaging-transactional-customer-surveys","status":"publish","type":"post","link":"https:\/\/inmoment.com\/blog\/3-powerful-ways-to-create-engaging-transactional-customer-surveys\/","title":{"rendered":"3 Powerful Ways to Create Engaging Transactional Customer Surveys"},"content":{"rendered":"\n<p>Few elements of customer engagement matter more than well-designed <a href=\"https:\/\/inmoment.com\/resource\/transactional-cx-survey-best-practices\/\">transactional customer surveys<\/a>. You need feedback from your customers and they deserve a chance to provide it. And a well-designed survey can help everyone achieve these respective goals. With that in mind, we\u2019re going to take you through a few principles that can turn any survey from a questionnaire to a conversation. Let\u2019s get after it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key #1: Design With The End in Mind<\/strong><\/li>\n\n\n\n<li><strong>Key #2: Keep It Short<\/strong><\/li>\n\n\n\n<li><strong>Key #3: Invitations are Everything<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key #1: Design With The End in Mind<\/strong><\/h2>\n\n\n\n<p>A lot of brands out there believe that the best way to get information from their customers is to throw a bunch of questions at the wall and see which ones stick. That strategy may get you <em>some <\/em>intel, but it\u2019s nowhere near as effective as designing with the end in mind. This strategy is all about considering what you actually plan to do with the info you want to collect.<\/p>\n\n\n\n<p>For example, do you want to better understand why retention is looking a bit down this quarter? Maybe it\u2019s time to assess how well your employees and locations adhere to company standards? Whatever business goal you have in mind, designing your surveys around specific objectives will make them far more useful to you and your customers. You can gather information vital to accomplishing your goals, and customers can alert you to problems and process breakages that a more general survey wouldn\u2019t have picked up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key #2: Keep It Short<\/strong><\/h2>\n\n\n\n<p>One of the reasons customers either abandon surveys halfway through or outright ignore them is because they\u2019re too long. The funny thing is that a lot of brands don\u2019t <em>mean <\/em>for surveys to become long-winded. They usually start out short, but slowly accrue too many questions from other stakeholders over time. <\/p>\n\n\n\n<p>A good rule of thumb for any transactional survey is that it should take no longer than five minutes to complete. That limit is important to bear in mind as you decide which questions to include and which to cut. Additionally, save ratings-based questions for the most important parts of the experience. <\/p>\n\n\n\n<p>Finally, consider what data you may already have from other systems and listening posts. If you&#8217;re asking questions related to those areas, consider cutting those questions out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key #3: Invitations Are Everything<\/strong><\/h2>\n\n\n\n<p>Creating an enticing invitation is one of the most overlooked parts of survey design. Recipients pay a <em>lot <\/em>of attention to how well invitations are designed and factor that into accepting whatever it\u2019s for. Thus, it\u2019s never a bad idea to put some time into making your survey link or invitation look good. Whether it\u2019s a beautiful design or a funny one-liner, think about what your customers might appreciate seeing in a survey invite and act accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Benefits of Transactional Customer Surveys<\/h2>\n\n\n\n<p>Keeping these three principles in mind can supercharge any brand\u2019s survey design and create a noticeable uptick in customer responses. Armed with that new intelligence, brands can be more aware than ever of their strengths, their weaknesses, and how to go about both of these elements to create a peerless experience for their customers.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/inmoment.com\/resource\/transactional-cx-survey-best-practices\/\">Click here<\/a> to learn more about survey design best practices from expert Dave Ensing.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few elements of customer engagement matter more than well-designed transactional customer surveys. You need feedback from your customers and they deserve a chance to provide it. And a well-designed survey can help everyone achieve these respective goals. With that in mind, we\u2019re going to take you through a few principles that can turn any survey <a class=\"more-link\" href=\"https:\/\/inmoment.com\/blog\/3-powerful-ways-to-create-engaging-transactional-customer-surveys\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":19,"featured_media":15560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,152],"tags":[],"industry":[],"class_list":["post-15559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-customer-experience"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/15559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/comments?post=15559"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/15559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/15560"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=15559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/categories?post=15559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/tags?post=15559"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=15559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}