COVID vaccines have finally arrived after a year of anxiety and uncertainty, which means that businesses can begin to seriously think about the post-COVID employee landscape. Of course, the reality is that that landscape is already here, and it brought with it a host of challenging changes. Today\u2019s conversation provides a quick rundown of staffing challenges and other employee related obstacles, as well as what brands can do to overcome them.<\/p>\n\n\n\n
One of the biggest trends we\u2019ve seen these last few weeks is employees\u2019<\/a> seeming reluctance to return to pre-COVID careers. This is especially true for verticals whose turnover rates were high even before <\/em>COVID, like hospitality and retail. Turning to our experts, we have discovered a few reasons for this reluctance to return.<\/p>\n\n\n\n First, from what we\u2019ve been seeing and hearing, a lot of employees who were laid off at the start of the pandemic have spent the last year cultivating side gigs into sustainable (and profitable) sources of income. These side hustles are more personally rewarding for these folks than their old jobs, which is why they\u2019re hesitating to come back even if a conventional position offers more income and benefits.<\/p>\n\n\n\n Second, a lot of employees across many industries have become accustomed to the COVID-era work\/life balance, a phenomenon that one of our experts calls \u201ctime soup.\u201d In other words, employees have gotten used to work and home life responsibilities mixing together; a lifestyle that is not so easily untangled. Thus, many employees are only seeking out companies whose positions allow that flexibility, a paradigm shift that many employers are struggling to contend with. <\/p>\n\n\n\n It\u2019s also important to note that some employees are reluctant to go out into the world because they or members of their family are not vaccinated. Though numbers are lower in the US, we aren\u2019t quite out of the woods according to the CDC (or globally for that matter).<\/p>\n\n\n\n Many organizations are having a hard time pivoting to this new employee reality, especially in industries where working from home is difficult or flat-out impossible. However, the post-COVID employee landscape is not a loss for brands; it\u2019s a new set of conditions. Adapting to change isn\u2019t easy, but we have a few ideas for tackling this challenge and being able to hire the talent you need to deliver meaningful experiences.<\/p>\n\n\n\n The first and most immediate thing brands can do here is to survey their employees.<\/a> Conventional wisdom says to survey everyone, but we believe that this problem is best addressed by surveying new hires who\u2019ve been with your organization 90 days or less. Ask your newer employees not just the usual questions, like how things are going so far, but what drove them to your brand so recently. If they\u2019ve joined you as COVID is subsiding, that means your brand must be doing something correctly to attract new employees, right? Another factor that brands should bear in mind about this new workplace reality is how much we\u2019ve learned about remote work; specifically, that more jobs can be performed from afar than anyone thought before COVID. Your organization can take advantage here by hiring the best talent wherever they\u2019re located. Sure, it\u2019s nice when people can get together in person, but after the last year, it\u2019s become clear that some teams can function effectively even when they\u2019re entire time zones apart.<\/p>\n\n\n\n If you\u2019re reading this, it\u2019s probably because the current staffing and labor issues we\u2019re seeing are having an impact on your brand and, ultimately, its customer experience (CX). Fewer employees means that organizations are stretched thinner, which unfortunately increases the chance that customers will have longer wait times or other adverse interactions with your brand. We believe that time and additional research will yield other tools you can use to bridge this employment gap\u2014until then, though, short-term methods like our survey suggestion are the best means of mitigating this issue.<\/p>\n\n\n\n The post-COVID employment landscape is challenging, and adjusting to it is no small task. But the brands that arm themselves with insights and feedback from newer employees will be better-positioned to not only adjust to this new world, but also to find the best talent for their organization and thus provide Experience Improvement (XI). <\/p>\n\n\n\n In the meantime, you can be sure we\u2019ll continue to monitor these changes and provide brands like yours with the best employee experience (EX) advice out there. Follow the Pearl-Plaza XI Blog<\/a> to stay connected and to take this post-COVID journey with us!<\/p>\n","protected":false},"excerpt":{"rendered":" COVID vaccines have finally arrived after a year of anxiety and uncertainty, which means that businesses can begin to seriously think about the post-COVID employee landscape. Of course, the reality is that that landscape is already here, and it brought with it a host of challenging changes. Today\u2019s conversation provides a quick rundown of staffing Read more…<\/a><\/p>\n","protected":false},"author":19,"featured_media":24046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153],"tags":[439,97,424,524],"industry":[],"class_list":["post-24045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-experience","tag-covid-19","tag-employee-engagement","tag-employee-experience","tag-employee-listening"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/24045"}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/comments?post=24045"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/24045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/24046"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=24045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/categories?post=24045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/tags?post=24045"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=24045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How Brands Can Respond<\/strong> to Staffing Challenges<\/h2>\n\n\n\n
Once you have that intel handy, apply it to your hiring and messaging as soon as possible. Identifying your newer employees\u2019 key drivers and values will give you a good idea of who else to look out for as you regrow your workforce. This tactic will also help you hone in on employees who will be great fits for your brand. Hiring the right people and delivering on the values that encouraged them to apply to your organization is a true win-win.<\/p>\n\n\n\nThe Customer Element<\/strong><\/h2>\n\n\n\n