{"id":41099,"date":"2019-10-21T18:52:16","date_gmt":"2019-10-21T18:52:16","guid":{"rendered":"https:\/\/inmoment.com\/?p=41099"},"modified":"2024-06-21T13:42:14","modified_gmt":"2024-06-21T19:42:14","slug":"how-to-use-ai-solve-business-problems","status":"publish","type":"post","link":"https:\/\/inmoment.com\/blog\/how-to-use-ai-solve-business-problems\/","title":{"rendered":"How to Use AI to Solve Real Business Problems"},"content":{"rendered":"

When people think AI, they often think big, such as curing cancer or solving climate change. Everybody is dreaming up the biggest problems possible and attempting to solve them with AI. Or there\u2019s the flip side: not knowing what to do with AI and avoiding it accordingly. Hence why, according to McKinsey, just 20% of surveyed executives use AI-related technologies in their businesses.<\/p>\n

There is a middle ground that will allow you to effectively integrate AI into your business without shooting for the moon (and blowing up on the launch pad). Look for\u00a0business use cases<\/a>\u00a0where AI is already a proven solution — or an emergent one. And ensure that you have the data ecosystem available for AI to do its work.<\/p>\n

With the right business case and the right data, AI can deliver powerful time and cost savings, as well as valuable insights you can use to improve your business.<\/p>\n

Let\u2019s take a look at a handful of business problems and how AI has been employed to solve them. These are practical, pragmatic, replicable efforts. It’s not intended to be a comprehensive list but instead a group of examples of \u201cright-sized\u201d projects.<\/p>\n

The Problem: Predicting Customer Churn And Acting On It<\/h2>\n

VOZIQ<\/a> provides customer experience management software to contact and call centers.\u00a0(Full disclosure: VOZIQ and AlternativesPharma are Lexalytics, an Pearl-Plaza Company, customers.)<\/em>\u00a0For these centers, churn reduction is a major KPI. And they do so largely by using demographic and transaction history data.<\/p>\n

\"\"However, this approach fails to capture the real-time, dynamic customer data picked up over the phone, much of which is recorded in notes taken by call center workers.<\/p>\n

Rather than letting this data sit untapped, VOZIQ made use of it<\/a>. It integrated AI to analyze post-call comments, categorizing them by topic and flagging sentiment scores that indicate customer dissatisfaction and the likelihood of churn. The company’s call center clients now receive insight into customer motivations, concerns and reasons for calling and are able to use this data to quickly spot and address customer churn.<\/p>\n

The Problem: Creating Surveys That Deliver High-Quality Responses<\/h2>\n

SurveyMonkey is a leading survey software that lets businesses create and publish digital surveys in minutes. The system crunches an incredible 3 million responses every day. Since launching in 1999, SurveyMonkey has built up a powerful database of consumer and employee responses, and it\u2019s\u00a0now using AI to leverage this data<\/a>.<\/p>\n

\"Person-Doing-a-Survey-with-Clipboard.png\"It\u2019s doing so in a few ways. One of them is by tapping into past survey results to help businesses create high-performing surveys with high completion rates. The system delivers real-time recommendations for adjusting which questions are asked and how in order to generate higher quality data. The data received by SurveyMonkey comes from unpaid survey-takers, so optimizing for high-quality responses is essential.<\/p>\n

The company is also using AI to help organizations map customer feedback via sentiment analysis\u00a0and to help vet candidates for jobs, scholarships and programs. Together these changes mark SurveyMonkey\u2019s shift toward becoming a business\u00a0intelligence tool.<\/p>\n

The Problem: Reading And Handling Online Reviews<\/h2>\n

There are countless online reviews sites for guests, travelers and diners to post their experiences. But reading and reviewing them is no simple task. Reviews are scattered across a variety of sites, many of which use different formats. Add to this the challenge of unstructured, text-based reviews and the multilingual nature of the hospitality industry, and obtaining a comprehensive snapshot is a serious challenge. \"\"<\/p>\n

But this is exactly the sort of situation where AI shines. For example, luxury hotel operator Dorchester Collection is\u00a0using AI to monitor its own and competitor reviews<\/a>\u00a0to identify genuine guest needs. Using a platform called Metis, Dorchester Collection parses, summarizes and contextualizes reviews in order to gain insights, plan next steps and maintain a competitive advantage.<\/p>\n

The Problem: Creating Messaging That Resonates With Users<\/strong><\/h2>\n

What patients say in a clinical setting is different from what they say behind closed doors — or in the anonymity of the internet. AlternativesPharma<\/a> is all too aware of this, which is why it uses qualitative data from web forums, social media and blogs in its efforts to help pharmaceutical marketing teams connect with both patients and doctors.<\/p>\n

\"\"<\/p>\n

However, sourcing, collating and analyzing such data on a suitably large scale is impossible without the help of technology. To get the insights and in-depth analysis needed to improve pharmaceutical messaging and communications, AlternativesPharma turned to AI. This has allowed the company to analyze, categorize, and \u201ctheme\u201d patients\u2019 online discussions around particular diseases and pharmaceutical products. With new insights into how patients talk about certain ailments, AlternativesPharma has been able to help its clients more effectively communicate with patients and medical providers<\/a>.<\/p>\n

Building A Business Case For Your AI Problem<\/h2>\n

So how do you go about bridging the gap between AI as a possibility and AI as your chosen solution? Building a business case for AI isn\u2019t so different from building one for any other business problem.<\/p>\n

First, identify a need and a desired outcome (automation and efficiency are common drivers of successful AI projects). Then undertake a feasibility assessment. You\u2019ll need to determine whether you have enough data to work with and whether it\u2019s the kind of data that lends itself to pattern identification and subsequent decision making. You\u2019ll need to make sure that the technology is sufficiently advanced to do what you need to do. If not, an existing solution may be the more cost-effective option.<\/p>\n

Finally, you\u2019ll need to ensure that the ROI of \u201csuccess\u201d is there. How will you measure your outcomes, and how will you incorporate these new understandings into your business model?<\/p>\n

Implementing AI can be a big undertaking. But if you start with a business problem and take an incremental approach, you\u2019ll be able to leverage its time and cost efficiencies to stay competitive both now and in the future.<\/p>\n

This article originally appeared on Forbes Technology Council<\/a>.<\/p>\n

Further Reading: AI Use Cases, Ethics Concerns and More<\/h2>\n

AI in Education: Where is it Now and What is the Future?<\/a>
\nHow to Choose an AI Vendor – 4 Questions to Answer<\/a>
\nArtificial Intelligence in Retail \u2013 10 Present and Future Use Cases<\/a>
\nAI in Healthcare: Data Ethics & Privacy Concerns<\/a>
\nAI In Financial Services: Three Current And Emerging Applications<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Instead of going for a high-risk moon-shot, here’s how to effectively integrate AI into your business to solve tangible problems. In this article, originally posted on Forbes, Lexalytics CEO Jeff Catlin keeps it clear and concise.<\/p>\n","protected":false},"author":9,"featured_media":41102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[830],"industry":[],"class_list":["post-41099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-lexalytics"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/41099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/comments?post=41099"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/41099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/41102"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=41099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/categories?post=41099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/tags?post=41099"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=41099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}