{"id":44880,"date":"2022-06-07T17:19:00","date_gmt":"2022-06-07T17:19:00","guid":{"rendered":"https:\/\/inmoment.com\/?p=44880"},"modified":"2022-06-15T23:08:55","modified_gmt":"2022-06-15T23:08:55","slug":"benefits-leveraging-social-listening-solution","status":"publish","type":"post","link":"https:\/\/inmoment.com\/blog\/benefits-leveraging-social-listening-solution\/","title":{"rendered":"How Two Companies Leveraged a Customized Social Listening Solution to Gain Game-Changing Insights"},"content":{"rendered":"\n<p>Many organizations are drowning in pools of untapped social data. Why? Because options to structure and analyze that data can be limited and even if businesses are able to compile that data, it often remains siloed from other data, such as voice of customer (VoC), call center, and more. That\u2019s where Pearl-Plaza\u2019s game-changing customer <a href=\"https:\/\/inmoment.com\/blog\/social-listening-how-companies-hear-feedback-without-survey\/\">social listening <\/a>solution comes into play.<\/p>\n\n\n\n<p>Pearl-Plaza\u2019s solution not only allows brands to access that data, but also to integrate that with other data sources, providing scalability and the deep, data-driven understanding that teams need to achieve their goals.&nbsp;<\/p>\n\n\n\n<p>But don\u2019t just take our word for it! Check out the&nbsp; three benefits real companies have realized leveraging Pearl-Plaza\u2019s customized social listening solution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 Benefits of Leveraging a Customized Social Listening Solution<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>Benefit #1: Greater Access to and Value from Social Data<\/strong><\/p>\n\n\n\n<p><strong>Benefit #2: Structure Massive Amounts of Natural Language Feedback<\/strong><\/p>\n\n\n\n<p><strong>Benefit #3:<\/strong> <strong>Effectively Filter Social Content to Only Extract Relevant Data<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefit #1: Greater Access to and Value from Social Data<\/strong><\/h3>\n\n\n\n<p>A <a href=\"https:\/\/inmoment.com\/customer-stories\/technology-company-social-data\/\">consumer electronics<\/a> brand who partnered with Pearl-Plaza previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. The brand knew they needed to diversify and optimize their approach to customer experience (CX) to continue to improve, so they partnered with Pearl-Plaza! Their new partnership allowed the company to integrate social media content with their VoC data. This push allowed them to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reduce survey spend by substituting social signals where possible<\/li><li>\u201cTrue up\u201d social data with survey responses to explore the feasibility of reducing their survey spend<\/li><li>Identify common themes and correlations in the social data to use as a reliable, immediately-actionable proxy for customer survey responses<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefit #2: Structure Massive Amounts of Natural Language Feedback<\/strong><\/h3>\n\n\n\n<p>A leading architect firm has leveraged the Pearl-Plaza platform to structure and analyze massive amounts of natural language feedback. The firm now has the ability to achieve a deep, data-driven understanding of customer experience in airports by mining omnichannel social media data from dozens of America\u2019s airports. The result?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A data-driven voice of customer program that can help win contracts and build airports that better serve stakeholders and travelers alike<\/li><li>More meaningful and accessible analysis of social data via the platform\u2019s intuitive functionality&nbsp;<\/li><\/ul>\n\n\n\n<p>And to top it all off? The customized social listening solution had a one week integration time, encompassing three data sources, 869,973 words, 30,000 travelers, and the top ten airports! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefit #3: Effectively Filter Social Content to Only Extract Relevant Data<\/strong><\/h3>\n\n\n\n<p>Both brands we mentioned before had what many companies think they need: large amounts of data. But the problem with so much data is that it is difficult to find the signal through the noise and filter out the insights that will really make a difference.\u00a0 But with Pearl-Plaza\u2019s social listening solution\u2019s ability to effectively filter out actionale, relevant data, these two companies were able to see incredible return on investment. <\/p>\n\n\n\n<p>Here\u2019s what the benefits look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Run better surveys by identifying insight gaps<\/li><li>Easily configure flexible one-off analyses while also establishing and validating long-term trends<\/li><li>Help leadership teams make better-informed decisions around marketing and product strategy<\/li><\/ul>\n\n\n\n<p>When it comes to mining social data, working smarter, not harder is always the best route to take. Many companies struggle to grasp a true understanding of their client experience, thinking they have an ear to the ground because the data is rolling in. But all data is not created equal! That\u2019s why it\u2019s essential to have&nbsp; a customized social listening solution to unlock&nbsp; structured data, analyze for key insights, and capitalize on the most relevant opportunities.&nbsp;<\/p>\n\n\n\n<p><em>Learn more about Pearl-Plaza\u2019s customized social listening solutions <a href=\"https:\/\/inmoment.com\/data-exploration\/\">here<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many organizations are drowning in pools of untapped social data. Why? Because options to structure and analyze that data can be limited and even if businesses are able to compile that data, it often remains siloed from other data, such as voice of customer (VoC), call center, and more. That\u2019s where Pearl-Plaza\u2019s game-changing customer social <a class=\"more-link\" href=\"https:\/\/inmoment.com\/blog\/benefits-leveraging-social-listening-solution\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":19,"featured_media":44889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"tags":[432,675,430,422,878],"industry":[],"class_list":["post-44880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-data","tag-customer-feedback","tag-customer-listening","tag-experience-improvement","tag-social-listening"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/44880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/comments?post=44880"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/44880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/44889"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=44880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/categories?post=44880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/tags?post=44880"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=44880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}