Your customers have a voice, and they want you to hear it. Unfortunately, in the digital age we live in, customer stories can get lost in the deluge of social media unless organizations are properly equipped and prepared to listen.<\/p>\n
Based on an article originally published on MyCustomer.com<\/a>, we\u2019ve put together five great ways your organization can develop a successful social listening program and start hearing the voice of your customers.<\/p>\n A successful social listening program requires strategy and process. For example, don\u2019t immediately give the job to young team members because of their perceived expertise with social media. Cater to all<\/em> of your customers and ensure your organization harnesses customer interactions as an opportunity to build strong relationships. Before your organization can even begin to think about having an effective social listening program, it needs to have a plan in place. Success doesn\u2019t happen on accident.<\/p>\n When defining your organization\u2019s social listening program, be sure to target all of your customers\u2014not just the younger demographic. Your customers use social media in different ways, and your organization needs to make sure it\u2019s tuned in to the specific social channels where customers are talking about your brand.<\/p>\n For most organizations, social listening programs require the ability to monitor and analyze unstructured customer feedback.<\/a> Equipping your program with advanced text analytics tools should be an essential part of your brand\u2019s social listening strategy.<\/p>\n It may surprise you to learn that the most valuable insights come from your customers. If that didn\u2019t blow your mind, this will: Listening to your customers<\/a> is a key component to a great social listening strategy. For organizations with large followings, create individual engagement strategies. Creating social customer advisory committees can also be an effective way of building relationships and uncovering valuable customer insights.<\/p>\n Effective social listening programs provide information that can improve just about every area of the business, from new product ideas and escalating trends to upcoming competitors and shifts in customer attitudes. Identify what your organization wants to accomplish with its social listening program and shape your program around those goals.<\/p>\n Organizations often don\u2019t identify what they want to accomplish with their social listening programs, which means they can\u2019t measure or determine whether their efforts are successful. Determine the purpose of your brand\u2019s social listening program and measure your customer experience<\/a> (CX) accordingly.<\/p>\n We\u2019ve provided you with five keys to creating a successful social listening program, but the greatest strategy in the world won\u2019t matter if the plan isn\u2019t executed properly. Share your social listening strategy with your entire organization and make sure that each employee\u2014from C-level to front line\u2014is on board with the plan.<\/p>\n","protected":false},"excerpt":{"rendered":" Wade through the Digital Noise Your customers have a voice, and they want you to hear it. Unfortunately, in the digital age we live in, customer stories can get lost in the deluge of social media unless organizations are properly equipped and prepared to listen. Based on an article originally published on MyCustomer.com, we\u2019ve put Read more…<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"industry":[],"class_list":["post-6507","post","type-post","status-publish","format-standard","hentry","category-best-practices"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/6507"}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/comments?post=6507"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/6507\/revisions"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=6507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/categories?post=6507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/tags?post=6507"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=6507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The 5 Keys of Successful Social Listening Programs<\/h2>\n
1. Come Up with a Strategy<\/h3>\n
2. Define Your Strategy<\/h3>\n
3. Listen to Your Customers<\/h3>\n
4. Identify Your CX Goals<\/h3>\n
5. Measure Your CX Efforts<\/h3>\n
Execution. Execution. Execution.<\/h2>\n