{"id":6593,"date":"2017-11-06T00:00:00","date_gmt":"2017-11-06T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/4-cornerstones-of-an-effective-voc-platform\/"},"modified":"2024-09-20T15:09:09","modified_gmt":"2024-09-20T21:09:09","slug":"4-cornerstones-of-an-effective-voc-platform","status":"publish","type":"post","link":"https:\/\/inmoment.com\/blog\/4-cornerstones-of-an-effective-voc-platform\/","title":{"rendered":"4 Cornerstones of an Effective VoC Platform"},"content":{"rendered":"\n

A Voice of the Customer (VoC)<\/a> platform is an important step in becoming a customer-obsessed organization. Only 50% of organizations say their voice of customer data is entirely captured to drive innovation opportunities, so doing so already puts you ahead of the competition. <\/p>\n\n\n\n

When evaluating VoC platforms, there will be a lot of different features to choose from across various vendors. But, there are certain must-have features that every effective VoC platform has. <\/p>\n\n\n\n

What is a VoC Platform?<\/h2>\n\n\n\n

A VoC platform is software that helps you collect, manage, and analyze voice of the customer data. Having all of your customer data in one place makes it easier to uncover insights, share reports and insights with the appropriate stakeholders, and make better-informed decisions to improve your business. <\/p>\n\n\n\n

Why is a VoC Platform Important?<\/h2>\n\n\n\n

A VoC platform is important because it helps you make better connections with your customers. With a VoC platform, you can see all the different ways customers interact with your business in one place, as opposed to having siloed customer data in different parts of your organization. <\/p>\n\n\n\n

What Are the Benefits of a VoC Platform?<\/h2>\n\n\n\n

Utilizing a VoC platform can lead to many benefits. The biggest advantage of having a VoC platform is an increase in whatever customer experience metrics<\/a> you track within your business. Whether you are tracking ease of use or overall customer satisfaction, being able to understand what your customers are saying in different points through the customer journey will help you work to achieve these goals.\u00a0Not only that – those increases in customer experience metrics can actually lead to an increase in your organization’s bottom line – as in revenue growth and ROI! Check out our handy VoC calculator below to see just how much your business can benefit from utilizing a VoC platform.<\/p>\n\n\n\n

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Calculate your business’s ROI using Pearl-Plaza’s VoC tools.<\/p>\n

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