{"id":85454,"date":"2024-10-15T13:25:18","date_gmt":"2024-10-15T19:25:18","guid":{"rendered":"https:\/\/inmoment.com\/?p=85454"},"modified":"2024-10-15T13:27:08","modified_gmt":"2024-10-15T19:27:08","slug":"ai-generated-reviews","status":"publish","type":"post","link":"https:\/\/inmoment.com\/blog\/ai-generated-reviews\/","title":{"rendered":"Unmasking AI-Generated Reviews: How to Harness Authentic VoC Insights for Real Impact"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What Are AI-Generated Reviews?<\/h2>\n\n\n\n<p>AI-generated reviews are written by artificial intelligence models, like ChatGPT, or algorithms instead of the customers. These AI tools analyze existing review data to produce new, human-like content that mimics genuine <a href=\"https:\/\/inmoment.com\/blog\/customer-feedback\/\">customer feedback<\/a>.<\/p>\n\n\n\n<p>In some cases, companies use AI-generated reviews as a quick way to boost their brand\u2019s star rating and review volume on platforms like Google, Yelp, and Facebook and fill in the gaps where customer feedback is sparse. In its August 14, 2024 ruling, the Federal Trade Commission classifies these reviews as fake or misleading and warns businesses against using them to deceive consumers.<\/p>\n\n\n\n<p>There are also cases where customers use AI tools to help structure or finalize their own reviews. This approach can make it easier to articulate thoughts but should still reflect the reviewer\u2019s true experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different Types of AI-Generated Reviews<\/h2>\n\n\n\n<p>There are different types of AI-generated reviews that businesses and customers can create:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reviews based on existing customer feedback<\/strong>: These reviews can be tailored to highlight particular aspects of the products or services aligned with previous online reviews.&nbsp;<\/li>\n\n\n\n<li><strong>Customer AI-generated reviews<\/strong>: Consumers may use AI tools to quickly draft their reviews in order to save time and ensure their feedback is well-structured.<\/li>\n\n\n\n<li><strong>Reviews generated from company input<\/strong>: AI is used to craft reviews that feel authentic and align with the company\u2019s messaging, but are not based on actual customer feedback.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How Are These AI Reviews Generated?<\/h2>\n\n\n\n<p>AI-generated reviews that are based on existing customer feedback are created using models, like ChatGPT-4, which are trained on large datasets of real feedback. By analyzing patterns in existing reviews, these models generate new, human-like content.&nbsp;<\/p>\n\n\n\n<p>In some cases, customers use AI tools to help structure or polish their own reviews, though the core experience remains relatively genuine. However, with the emergence of new tools, companies can also easily create AI-generated reviews with basic product information including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product name<\/li>\n\n\n\n<li>Details about the product<\/li>\n\n\n\n<li>Highlight the benefits and advantages of the product<\/li>\n<\/ul>\n\n\n\n<p>Companies can also input desired ratings, and the AI tool crafts a review that mimics authentic feedback. With the power of these AI tools, companies can efficiently generate large volumes of positive reviews, even though they are not based on real experiences.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Popular Free AI-Generated Review Tools You Should Avoid<\/h2>\n\n\n\n<p>There are many popular AI-generated review tools available, but many come with ads, limitations, and premium upgrades. More importantly, most of these tools produce fake reviews, which can harm your company\u2019s reputation and brand as the FTC has announced to ban fake online reviews. Using advanced tools to detect AI-generated reviews, the FTC is cracking down on violators who could face significant penalties and fines.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ToolBaz<\/strong><\/h3>\n\n\n\n<p>ToolBaz\u2019s AI Review Generator claims to create fake reviews that look real. The tool automatically generates reviews for your product or service by either scraping review sites or using natural language processing to craft fake reviews.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Editpad+<\/strong><\/h3>\n\n\n\n<p>Editpad offers a free review generator that allows you to input a description of your product or service which creates an unbiased review. The tool also allows you to choose the level of creativity and tone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Scalenut<\/strong><\/h3>\n\n\n\n<p>Scalenute\u2019s Online Review Generator allows you to pick from several AI-generated reviews based on the information you provide including the product name, product description, what you like about the product, and the tone.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Typli<\/strong><\/h3>\n\n\n\n<p>Typli\u2019s Review Generator provides a field that allows you to enter your review, whether it\u2019s for a product, person, or business. You\u2019re limited to 500 characters but can upgrade to their premium service.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Better Way to Capture Online Reviews<\/h2>\n\n\n\n<p>Get authentic reviews. Pearl-Plaza\u2019s reputation management software helps increase both the volume and quality of customer feedback, providing businesses with more actionable insights. Clients like <a href=\"https:\/\/inmoment.com\/customer-stories\/rural-king\/\">Rural King<\/a> have seen a rise in online reviews, particularly ratings between 4 and 5 stars. To get started, check your reputation score and see where your business currently stands.&nbsp;<\/p>\n\n\n\n\n\t<span class=\"hs-gated-content-reveal-overlay  \"><\/span>\n\t<div class=\"hs-form-sticky-wrap  \">\n\t\t<div id=\"hubspot-form-6728c73a30d3f\" class=\"block-hubspot-form hs-form-outer hs-form-zifc-hide\" data-chili=\"\" data-form-id=\"eeb21f07-484d-4ffd-8806-75f849ba732e\" >\n\n\t\t\t<!-- <span class=\"hs-gated-content-reveal-overlay\"><\/span> -->\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"form-image\">\n\t\t\t\t\t<img decoding=\"async\" class=\"form-img rounded-lg mb-4\" loading=\"lazy\" src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2024\/07\/GC-10068-Scorecard-Widget-Header@2x-1-1024x472.png\" alt=\"Find Out Your Brand's Online Reputation Score\" width=\"1424\" height=\"656\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t<div class=\"skeleton-loader\" id=\"loading-indicator-hubspot-form-6728c73a30d3f\">\n\t\t\t\t<div class=\"skeleton-field formpulse delay-1\">\n\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"skeleton-field formpulse delay-2\">\n\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"skeleton-field formpulse delay-3\">\n\t\t\t\t\t<div class=\"skeleton-label\"><\/div>\n\t\t\t\t\t<div class=\"skeleton-input\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<script>\n\t\t\t\thsformEmbedJs.addEventListener('load', function(event_6728c73a30d3f) {\n\n\t\t\t\t\tvar gatedContentType = '';\n\t\t\t\t\tvar timeoutTime = 0;\n\n\t\t\t\t\t\/\/ Set up functions\n\t\t\t\t\tfunction onFormReadyFunction($form) {\n\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Gated content\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\ttimeoutTime = parseInt(timeoutTime * 1000);\n\n\t\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\t\tdocument.body.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t\tdocument.documentElement.classList.add('gated-lock-screen');\n\t\t\t\t\t\t\t\t}, timeoutTime);\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\/\/ Init ZI FC\n\t\t\t\t\t\t\t$form.attr('data-zifc', 'true');\n\t\t\t\t\t\t\tif (!$form[0].closest('.block-hubspot-form').classList.contains('hs-form-zifc-hide'))\n\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-hubspot-form-6728c73a30d3f').style.display = 'none';\n\n\t\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-hubspot-form-6728c73a30d3f').style.display = 'none';\n\t\t\t\t\t\t\t}, 5000);\n\n\t\t\t\t\t\t\t\/\/ Init onEmailChange fn if ZIFC enabled\n\t\t\t\t\t\t\tonEmailChange($form);\n\t\t\t\t\t\t\n\t\t\t\t\t\t\/\/ inject custom field values into Hubspot hidden input names\n\t\t\t\t\t\tvar formIDLastAssetData = formIDLastAssetData || [];\n\t\t\t\t\t\tformIDLastAssetData.push({\n\t\t\t\t\t\t\tid: 'hubspot-form-6728c73a30d3f',\n\t\t\t\t\t\t\tlast_asset: 'Reputation scorecard LP'\n\t\t\t\t\t\t});\n\t\t\t\t\t\tvar input = $form[0].querySelector('input[name=\"last_asset\"]');\n\t\t\t\t\t\t\n\t\t\t\t\t\t\/\/lastAssetInputs.forEach(input => {\n\t\t\t\t\t\tif(input.closest('.block-hubspot-form')) {\n\t\t\t\t\t\t\tvar formId = input.closest('.block-hubspot-form').id;\n\t\t\t\t\t\t\tvar formData = formIDLastAssetData.find(item => item.id === formId);\n\n\t\t\t\t\t\t\tif (formData) {\n\t\t\t\t\t\t\t\tinput.value = formData.last_asset;\n\t\t\t\t\t\t\t\tinput.dispatchEvent(new Event('input', { bubbles: true }));\n\n\t\t\t\t\t\t\t\tconsole.log(formData.last_asset);\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\/\/});\n\t\t\t\t\t\t\/\/ if (document.querySelector('input[name=\"last_asset\"]')) {\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').value = '<\/\/?php echo $last_asset; ?>';\n\t\t\t\t\t\t\/\/ \tdocument.querySelector('input[name=\"last_asset\"]').dispatchEvent(new Event('input', {\n\t\t\t\t\t\t\/\/ \t\tbubbles: true\n\t\t\t\t\t\t\/\/ \t}));\n\n\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ After button clicked, but before data is sent\n\t\t\t\t\tfunction onBeforeFormSubmitFunction($form) {\n\t\t\t\t\t\tconst submitButton = $form.find('input[type=\"submit\"]').get(0);\n\n\t\t\t\t\t\tif (submitButton) {\n\t\t\t\t\t\t\tsubmitButton.classList.add('submit-loading');\n\t\t\t\t\t\t\tsubmitButton.value = \"Loading...\";\n\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ Next few functions fire only if ZI enabled\n\t\t\t\t\tfunction onEmailChange($form) {\n\t\t\t\t\t\tconst emailInput = document.querySelector('input[name=\"email\"]');\n\n\t\t\t\t\t\tif (emailInput && !emailInput.hasListenersAttached) {\n\t\t\t\t\t\t\t['input', 'change'].forEach(eventType => {\n\t\t\t\t\t\t\t\temailInput.addEventListener(eventType, handleInputChange.bind(null, $form, emailInput));\n\t\t\t\t\t\t\t});\n\n\t\t\t\t\t\t\temailInput.hasListenersAttached = true;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleInputChange($form, emailInput) {\n\t\t\t\t\t\t\/\/console.log('Email input event triggered:', emailInput.value);\n\n\t\t\t\t\t\t\t\t\t\t\t\t\tif ($form.attr('data-zifc') === 'true' && typeof window._zi_fc !== 'undefined') {\n\t\t\t\t\t\t\t\thandleZoomInfoMatch($form, emailInput);\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction handleZoomInfoMatch($form, emailInput) {\n\t\t\t\t\t\tvalidateEmailWithDelay(emailInput);\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction validateEmailWithDelay(emailInput) {\n\t\t\t\t\t\tvar form = emailInput.closest('form');\n\t\t\t\t\t\tvar submitButton = form.querySelector('input[type=\"submit\"]');\n\n\t\t\t\t\t\tfunction disableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Disable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.add('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = true;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tfunction enableSubmit() {\n\t\t\t\t\t\t\t\/\/console.log('Enable Submit');\n\t\t\t\t\t\t\tsubmitButton.classList.remove('disabled');\n\t\t\t\t\t\t\tsubmitButton.disabled = false;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\tconst neverBounceStatus = emailInput.getAttribute('data-zi-neverbounce-status');\n\t\t\t\t\t\t\t\/\/console.log(neverBounceStatus);\n\n\t\t\t\t\t\t\tif (neverBounceStatus === 'valid') {\n\t\t\t\t\t\t\t\t\/\/console.log('The email input has data-zi-neverbounce set to valid.');\n\t\t\t\t\t\t\t\t\/\/ Handle valid email status if needed\n\t\t\t\t\t\t\t} else if (neverBounceStatus === 'invalid') {\n\t\t\t\t\t\t\t\tdisableSubmit();\n\t\t\t\t\t\t\t} else if (neverBounceStatus === 'disposable') {\n\t\t\t\t\t\t\t\tdisableSubmit();\n\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\tenableSubmit();\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}, 500);\n\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\twindow.addEventListener('message', function(event) {\n\t\t\t\t\t\t\tif (event.data.type === 'hsFormCallback' && event.data.eventName === 'onFormReady') {\n\t\t\t\t\t\t\t\tonEmailChange( \/* Pass your form here if needed *\/ );\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\n\t\t\t\t\t\n\n\t\t\t\t\tfunction onFormSubmitFunction($form) {\n\t\t\t\t\t\t\/\/console.log('onFormSubmit function');\n\t\t\t\t\t\t\/\/ if ($form.attr('id') === 'hsForm_eeb21f07-484d-4ffd-8806-75f849ba732e') {\n\t\t\t\t\t\t\/\/ \t\/\/console.log(\"eeb21f07-484d-4ffd-8806-75f849ba732e form submit function\");\n\t\t\t\t\t\t\/\/ }\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction onFormSuccessFunction($form, data) {\n\t\t\t\t\t\tif (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\tif (localStorage.getItem('hasSubmittedForm') !== 'true') {\n\t\t\t\t\t\t\t\trevealGatedContent();\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo' || gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\trevealPopupVideo($form);\n\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\trevealFooterPopupVideo()\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\/\/ GTM add event trigger here\n\t\t\t\t\t\twindow.dataLayer = window.dataLayer || []\n\t\t\t\t\t\twindow.dataLayer.push({\n\t\t\t\t\t\t\t'event': 'form_submit',\n\t\t\t\t\t\t\t'lastAsset': 'Reputation scorecard LP',\n\t\t\t\t\t\t\t'formSubmittedPage': window.location.href,\n\t\t\t\t\t\t\t'salesforceCampaignID': 'Unmasking AI-Generated Reviews: How to Harness Authentic VoC Insights for Real Impact',\n\t\t\t\t\t\t\t'formType': 'scorecard',\n\t\t\t\t\t\t\t'gatedContentType': gatedContentType\n\t\t\t\t\t\t});\n\n\t\t\t\t\t\tlocalStorage.setItem('hasSubmittedForm', 'true');\n\n\t\t\t\t\t\t\t\t\t\t\t\t\tgotoScorecard(data);\n\t\t\t\t\t\t\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealGatedContent() {\n\t\t\t\t\t\t\/\/console.log('content has been revealed');\n\t\t\t\t\t\tdocument.body.classList.remove('gated-lock-screen');\n\t\t\t\t\t\tdocument.documentElement.classList.remove('gated-lock-screen');\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction revealPopupVideo($form) {\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.play-btn.modal-trigger.form-to-video').click();\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.form-to-video-wrapper').classList.remove('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden');\n\t\t\t\t\t\t$form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden');\n\n\t\t\t\t\t}\n\t\t\t\t\tfunction revealFooterPopupVideo() {\n\t\t\t\t\t\tdocument.querySelector('.play-btn.modal-trigger.form-to-video.footer-cta').click();\n\t\t\t\t\t\tdocument.querySelector('.form-to-video-wrapper.footer-cta').classList.remove('hidden');\n\t\t\t\t\t\tdocument.querySelector('.hs-form-title.footer-cta').classList.add('hidden');\n\t\t\t\t\t\tvar submittedMessages = document.querySelectorAll('.submitted-message');\n\t\t\t\t\t\tsubmittedMessages.forEach(function(submittedMessage) {\n\t\t\t\t\t\t\tsubmittedMessage.classList.add('hidden');\n\t\t\t\t\t\t});\n\t\t\t\t\t}\n\n\t\t\t\t\tfunction gotoScorecard(data) {\n\t\t\t\t\t\t\n\t\t\t\t\t\tvar baseURL = 'https:\/\/app.reviewtrackers.com\/scorecardrequest\/6660dde6a0ff005cbd4f7c7d';\n\t\t\t\t\t\tvar thankYouURLParams = [];\n\t\t\t\t\t\tthankYouURLParams['first_name'] = data.submissionValues.firstname ? data.submissionValues.firstname : '';\n\t\t\t\t\t\tthankYouURLParams['last_name'] = data.submissionValues.lastname ? data.submissionValues.lastname : '';\n\t\t\t\t\t\tthankYouURLParams['email'] = data.submissionValues.email ? data.submissionValues.email : '';\n\t\t\t\t\t\tthankYouURLParams['phone_number'] = data.submissionValues.phone ? data.submissionValues.phone : '5555555555';\n\n\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\n\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}?${queryString}&suppress_fields`;\n\n\t\t\t\t\t\twindow.open(finalThankyouURL, '_blank');\n\t\t\t\t\t\t\n\t\t\t\t\t}\n\t\t\t\t\t\/\/ Returns the redirect URL needed for the Hubspot form\n\t\t\t\t\tfunction generateThankYouURL(customURL, formType, gatedContentType, gatedAsset, $form) {\n\t\t\t\t\t\t\/\/ Check if custom Thank You URL is needed\n\t\t\t\t\t\tif (!customURL) {\n\t\t\t\t\t\t\tvar baseURL =\n\t\t\t\t\t\t\t\t'https:\/\/inmoment.com\/thank-you\/?';\n\t\t\t\t\t\t\tvar thankYouURLParams = [];\n\n\t\t\t\t\t\t\tif (formType === 'gated') {\n\t\t\t\t\t\t\t\tif (gatedContentType === 'pdf') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'asset';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'video') {\n\t\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'video';\n\t\t\t\t\t\t\t\t\t\/\/ Gated content needs to be attachment URL\n\t\t\t\t\t\t\t\t\tthankYouURLParams['asset'] = gatedAsset;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'popupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'contentReveal') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'heroCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t} else if (gatedContentType === 'footerCTAPopupVideo') {\n\t\t\t\t\t\t\t\t\treturn false;\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\/\/console.log('gatedAsset -> ', gatedAsset);\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'demo') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'contact') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'contact';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\tif (formType === 'event') {\n\t\t\t\t\t\t\t\tthankYouURLParams['type'] = 'event';\n\t\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\/\/console.log('thankYouURLParams -> ', thankYouURLParams);\n\t\t\t\t\t\t\t\/\/ Construct the query string by joining the key-value pairs\n\t\t\t\t\t\t\tthankYouURLParams = Object.entries(thankYouURLParams);\n\n\t\t\t\t\t\t\tvar queryString = thankYouURLParams.map(([key, value]) =>\n\t\t\t\t\t\t\t\t`${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&');\n\n\t\t\t\t\t\t\t\/\/console.log('queryString -> ', queryString);\n\t\t\t\t\t\t\t\/\/ Combine the base URL with the query string\n\t\t\t\t\t\t\tvar finalThankyouURL = `${baseURL}${queryString}`;\n\n\t\t\t\t\t\t\t\/\/console.log('finalThankyouURL -> ', finalThankyouURL);\n\t\t\t\t\t\t\treturn finalThankyouURL;\n\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\/\/console.log('customURL -> ', customURL);\n\t\t\t\t\t\t\treturn customURL;\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tif(document.querySelector('#hubspot-form-6728c73a30d3f')) {\n\t\t\t\t\t\t\tvar observer = new IntersectionObserver(function(el) {\n\t\t\t\t\t\t\t\tel = el[0] ? el[0] : el;\n\t\t\t\t\t\t\t\tif (el.isIntersecting) {\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\/\/ Main hubspot code\n\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\tportalId: \"1787915\",\n\t\t\t\t\t\tlocale: \"en\",\n\t\t\t\t\t\ttarget: \"#hubspot-form-6728c73a30d3f .form_target\",\n\t\t\t\t\t\tcss: '',\n\t\t\t\t\t\t\t\t\t\t\t\tformId: \"eeb21f07-484d-4ffd-8806-75f849ba732e\",\n\t\t\t\t\t\tmanuallyBlockedEmailDomain: [\"mailinator.com\",\"mailor.com\",\"yahoi.co.uk\",\"art.suez.edu.eg\",\"eol.com\",\"info.com\",\"weizixu.com\",\"naymedia.com\",\"compny.com\",\"linator.com\",\"edu.com\",\"mailinaor.com\",\"sportrid.comm\",\"tufufacenurimyv.com\",\"eeeqwe2.com\",\"armyspy.com\",\"info.net\",\"hinoon.com\",\"ainator.com\",\"busniess.com\",\"GMAIL1.com\",\"alright.com\",\"example.com\",\"poverts.com\",\"mailt.com\",\"apxby.com\",\"gmail.com\",\"yahoo.com\",\"hotmail.com\",\"live.com\",\"aol.com\",\"outlook.com\",\"qq.com\",\"comcast.com\",\"icloud.com\",\"ctpagent.com\",\"wesolvecx.com\",\"getthematic.com\",\"merkle.com\",\"getlocalmeasure.com\",\"localmeasure.com\",\"asknicely.com\",\"nielseniq.com\",\"momentive.com\",\"reputation.com\",\"zenloop.com\",\"eloquant.com\",\"forsta.com\",\"hellocustomer.com\",\"skeepers.io\",\"yabble.com\",\"resonate.com.au\",\"smg.com\",\"altointelligence.co.uk\",\"altointelligence.com\",\"auracorp.com\",\"bareinternational.com\",\"bestmark.com\",\"blauw.com\",\"clarabridge.com\",\"concentrix.com\",\"concur.com\",\"confirmit.com\",\"copytimize.com\",\"critizr.com\",\"crowdicity.com\",\"customerradar.com\",\"customersat.com\",\"gallup.com\",\"getfeedback.com\",\"gfk.com\",\"globis-consulting.de\",\"glowfeed.com\",\"insync.com.au\",\"intervista.ch\",\"iperceptions.com\",\"jacada.com\",\"ka-brandresearch.com\",\"kantar.com\",\"kantartns.com\",\"kunden-insights.de\",\"link.ch\",\"livinglens.tv\",\"Loyalty360.org\",\"management-consult.de\",\"medallia.com\",\"morpace.com\",\"nice.com\",\"niceincontact.com\",\"op2ma.com.au\",\"opinionlab.com\",\"oracle.com\",\"pangealabs.com\",\"pidas.com\",\"potentiate.com\",\"quadient.com\",\"qualtrics.com\",\"questback.com\",\"rateitapp.com\",\"rateitapp.com.au\",\"responsetek.com\",\"rightnow.com\",\"salesforce.com\",\"sap.com\",\"satmetrix.com\",\"slmedien.de\",\"smg.com\",\"sphanalytics.com\",\"stellarbpo.com\",\"stellarxm.com\",\"strikedeck.com\",\"surveygizmo.com\",\"surveymonkey.com\",\"tele-research.de\",\"themsrgroup.com\",\"tns-global.com\",\"tns-infratest.com\",\"tnsglobal.com\",\"touchpointgroup.com\",\"ttr-group.de\",\"united-research.com\",\"usabilla.com\",\"verint.com\",\"vovici.com\",\"walkerinfo.com\",\"zendesk.com\",\"zingle.com\"],\n\n\t\t\t\t\t\t\/\/ Arbitrary in case there are two of same form on page\n\t\t\t\t\t\tformInstanceId: \"hubspot-form-6728c73a30d3f\",\n\n\n\n\t\t\t\t\t\tonFormReady: function($form) {\n\t\t\t\t\t\t\tonFormReadyFunction($form);\n\t\t\t\t\t\t},\n\t\t\t\t\t\tonBeforeFormSubmit: function($form) {\n\t\t\t\t\t\t\tonBeforeFormSubmitFunction($form);\n\t\t\t\t\t\t},\n\t\t\t\t\t\tonFormSubmit: function($form) {\n\t\t\t\t\t\t\tonFormSubmitFunction($form);\n\t\t\t\t\t\t},\n\t\t\t\t\t\tonFormSubmitted: function($form, data) {\n\t\t\t\t\t\t\tonFormSuccessFunction($form, data);\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t},\n\t\t\t\t\t\tsubmitText: \"Get your scorecard\",\n\t\t\t\t\t});\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobserver.unobserve(el.target);\n\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t}, {\n\t\t\t\t\t\t\t\troot: null,\n\t\t\t\t\t\t\t\trootMargin: '0px 0px 50% 0px',\n\t\t\t\t\t\t\t\tthreshold: 0.1\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tvar targetElement = document.querySelector('#hubspot-form-6728c73a30d3f');\n\t\t\t\t\t\t\tobserver.observe(targetElement.parentElement);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\n\t\t\t\t}) \/\/ on hs script loaded\n\t\t\t<\/script>\n\n\n\t\t\t\t\t\t\t<script>\n\t\t\t\t\t(function() { \/\/ Start of IIFE\n\t\t\t\t\t\t\/\/console.log(\"Zi Enabled for form hubspot-form-6728c73a30d3f, waiting to add FC onReady\");\n\t\t\t\t\t\tif (!window._zi_fc) {\n\t\t\t\t\t\t\twindow._zi_fc = {};\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tif (!window._zi_fc.onReadyList) {\n\t\t\t\t\t\t\twindow._zi_fc.onReadyList = [];\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tconst formId = \"hubspot-form-6728c73a30d3f\";\n\t\t\t\t\t\t\/\/ Check if a function for this formId already exists\n\t\t\t\t\t\tconst isFuncAlreadyAdded = window._zi_fc.onReadyList.some(func => func.tag === formId);\n\n\t\t\t\t\t\tlet onReadyCalled = false;\n\n\t\t\t\t\t\tconst func = (data) => {\n\t\t\t\t\t\t\tonReadyCalled = true; \/\/ Set the flag to true\n\t\t\t\t\t\t\tif(document.getElementById('loading-indicator-' + formId).nextElementSibling.getAttribute('data-hubspot-rendered') === 'true') {\n\t\t\t\t\t\t\t\tdocument.getElementById('loading-indicator-' + formId).style.display = 'none';\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\tconst formDivElement = document.getElementById(formId);\n\t\t\t\t\t\t\tif (formDivElement) {\n\t\t\t\t\t\t\t\t\/\/ console.log(\"formDivEL found! it's\");\n\t\t\t\t\t\t\t\tformDivElement.classList.remove('hs-form-zifc-hide');\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t};\n\n\t\t\t\t\t\tif (!isFuncAlreadyAdded) {\n\t\t\t\t\t\t\t\/\/console.log(\"isFuncAlreadyAdded\");\n\t\t\t\t\t\t\tfunc.tag = formId; \/\/ Add a tag to the function for uniqueness check\n\t\t\t\t\t\t\twindow._zi_fc.onReadyList.push(func);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\t\/\/ Timer to handle the case when onReady is not called within 4000ms\n\t\t\t\t\t\tsetTimeout(() => {\n\t\t\t\t\t\t\tif (!onReadyCalled) {\n\t\t\t\t\t\t\t\tfunc();\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t}, 3000);\n\n\t\t\t\t\t\twindow._zi_fc.onReady = (data) => {\n\t\t\t\t\t\t\tconsole.log(\"onReady triggered\");\n\t\t\t\t\t\t\tonReadyCalled = true; \/\/ Set the flag to true\n\t\t\t\t\t\t\twindow._zi_fc.onReadyList.forEach((func) => {\n\t\t\t\t\t\t\t\tfunc(data);\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t};\n\t\t\t\t\t})(); \/\/ End of IIFE\n\t\t\t\t<\/script>\n\t\t\t\n\n\t\t\t\n\n\n\t\t\t\n\t\t\t<div class=\"form_target\"><\/div>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Are AI-Generated Reviews Bad for Businesses?<\/h2>\n\n\n\n<p>As large language models (LLMs) and generative AI evolve, it\u2019s becoming increasingly difficult to truly understand <a href=\"https:\/\/inmoment.com\/blog\/customer-sentiment\/\">customer sentiment<\/a> and identify ways to improve their experiences.<\/p>\n\n\n\n<p>A recent study by Yale School of Management professor Bal\u00e1zs Kov\u00e1cs, published on April 14, 2024, reveals that AI-generated reviews can easily pass the Turing test, deceiving both human readers and AI detectors. In the study, Kov\u00e1cs conducted two experiments with participants from the United States, Canada, the United Kingdom, Ireland, and Australia.<\/p>\n\n\n\n<p>The first experiment had participants read a mix of real Yelp reviews and AI-generated reviews from ChatGPT-4. Shockingly, they only correctly identified the source 50% of the time. In the second experiment, AI created all the reviews, and the results were even more striking\u201464% of participants mistook AI-generated reviews for human-written ones.<\/p>\n\n\n\n<p>Even advanced AI detectors designed to differentiate between AI and human-written content were frequently tricked, highlighting the risks of relying on AI reviews in today\u2019s landscape.<\/p>\n\n\n\n<p>How to Uncover Authentic VoC Insights to Improve Experiences?<\/p>\n\n\n\n<p>In the era of advanced language models, relying solely on reviews to understand needs and measure <a href=\"https:\/\/inmoment.com\/blog\/csat-customer-satisfaction\/\">customer satisfaction<\/a> is no longer sufficient. To gain a deeper understanding of the Voice of the Customer, brands must gather and integrate customer experience data from multiple sources, including reviews, contact center calls and chats, social, surveys, customer interactions, agent performance, operational metrics, and more.<\/p>\n\n\n\n<p>Pearl-Plaza empowers you to capture and connect unstructured and structured experience data in every format, at every stage of the <a href=\"https:\/\/inmoment.com\/blog\/customer-journey\/\">customer journey<\/a>\u2014all in one place.<\/p>\n\n\n\n<p>Through our Integrated CX approach your brand can uncover authentic insights from VoC data, helping you focus on key areas that will drive the greatest impact for both your customers and your business.<\/p>\n\n\n\n<p>Experience the transformative capabilities firsthand by exploring our <a href=\"https:\/\/inmoment.com\/demo\/\">demo<\/a>.&nbsp;<\/p>\n\n\n\n<section id=\"block_88519099cc4dbf217578ed26cc478772\" class=\"py-4  bg-transparent \" style=\" \">\n\n\t<details class=\"\"><summary class=\"cursor-pointer\"><span class=\"h4 \">References&nbsp;<svg height=\"8\" width=\"8\" viewBox=\"0 0 8 8\" class=\"summary-marker fill-none stroke-current\" fill xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"><path d=\"M6.4212 1.20855L3.59277 4.03698L0.764346 1.20855\" stroke=\"inherit\"><\/path><\/svg><\/summary><p><span style=\"font-weight: 400;\">Springer. The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? (<\/span><i><span style=\"font-weight: 400;\">https:\/\/link.springer.com\/article\/10.1007\/s11002-024-09729-3<\/span><\/i><span style=\"font-weight: 400;\">) Accessed 10\/14\/2024<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CBS News. FTC bans phony online reviews, seeks to deter AI-generated fakes. (<\/span><i><span style=\"font-weight: 400;\">https:\/\/www.cbsnews.com\/news\/ftc-bans-phony-online-reviews-ai-generated-fakes\/<\/span><\/i><span style=\"font-weight: 400;\">) Accessed 10\/14\/2024.<\/span><\/p>\n<\/details><\/section>","protected":false},"excerpt":{"rendered":"<p>AI-generated reviews, created by models like ChatGPT, mimic authentic feedback but can deceive both consumers and AI detectors. As the use of AI reviews increases, brands must prioritize authentic Voice of the Customer (VoC) insights by gathering data from diverse sources to improve customer experiences.<\/p>\n","protected":false},"author":41,"featured_media":73261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1005],"tags":[],"industry":[],"class_list":["post-85454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reputation-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/85454"}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/comments?post=85454"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/posts\/85454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/73261"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=85454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/categories?post=85454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/tags?post=85454"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=85454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}