{"id":36612,"date":"2021-11-15T01:20:29","date_gmt":"2021-11-15T01:20:29","guid":{"rendered":"https:\/\/inmoment.com\/resource\/a-guide-to-building-customer-centric-b2b-experiences\/"},"modified":"2021-11-16T17:59:12","modified_gmt":"2021-11-16T17:59:12","slug":"a-guide-to-building-customer-centric-b2b-experiences","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/resource\/a-guide-to-building-customer-centric-b2b-experiences\/","title":{"rendered":"A Guide to Building Customer-Centric B2B Experiences"},"content":{"rendered":"\n<p>Creating a customer-centric culture forms the foundation for delivering and improving B2B experiences. It\u2019s clear that B2B companies have a lot to gain from investing in customer experience: be it increasing competitive advantage, strengthening customer retention, winning new clients, and beyond. But how can B2B businesses design their CX programs to be successful in their unique environment?<\/p>\n\n\n\n<p>We\u2019ve uncovered eight key steps towards achieving a more customer-centric culture\u2014and how you can adapt your organization&#8217;s mindset to achieve better, stronger business relationships and increase satisfaction. <\/p>\n\n\n\n<p>Download our free guide to learn more!<\/p>\n","protected":false},"featured_media":36621,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[34],"resource-type":[602],"class_list":["post-36612","resource","type-resource","status-publish","has-post-thumbnail","hentry","industry-b2b","resource-type-guide"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource\/36612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource\/36612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/36621"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=36612"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=36612"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource-type?post=36612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}