{"id":9056,"date":"2020-09-03T00:00:00","date_gmt":"2020-09-03T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/customer-retention-expanding-the-definition-to-drive-your-business\/"},"modified":"2020-10-20T20:11:52","modified_gmt":"2020-10-20T20:11:52","slug":"customer-retention-expanding-the-definition-to-drive-your-business","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/resource\/customer-retention-expanding-the-definition-to-drive-your-business\/","title":{"rendered":"Customer Retention: Expanding the Definition to Drive Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When CX leaders hear the word \u201cretention,\u201d their default definition is most likely \u201ckeeping current customers happy.\u201d But true retention is about a much deeper customer relationship\u2014and the tools that drive retention go beyond just surveys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hear from Pearl-Plaza experts Jim Katzman and David Van Brocklin as they discuss why\u2014and how\u2014 we can broaden our definition and make retention an evergreen, ever important experience effort. You will learn about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The four cornerstones of customer retention\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tools you can use to drive retention<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stories from brands who have successfully driven loyal customer relationships<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video controls src=\"https:\/\/inmoment.com\/wp-content\/uploads\/2020\/09\/Webinar-Customer-Retention.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><\/p>\n<\/div><\/div>\n","protected":false},"featured_media":7626,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[143],"class_list":["post-9056","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-webinar"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource\/9056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource\/9056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/7626"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=9056"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=9056"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource-type?post=9056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}