{"id":9057,"date":"2020-08-03T00:00:00","date_gmt":"2020-08-03T00:00:00","guid":{"rendered":"http:\/\/prodim2020.wpengine.com\/resource\/retaining-and-acquiring-customer-in-b2b\/"},"modified":"2021-08-11T04:21:43","modified_gmt":"2021-08-11T04:21:43","slug":"retaining-and-acquiring-customer-in-b2b","status":"publish","type":"resource","link":"https:\/\/inmoment.com\/resource\/retaining-and-acquiring-customer-in-b2b\/","title":{"rendered":"The Art of Retaining and Acquiring Customers in a B2B Environment"},"content":{"rendered":"<p>Customer Experience (CX) programs are unquestionably vital components of a successful B2B business strategy. However, many B2B companies simply clone experience programs from successful B2C companies without realizing that the unique aspects of a B2B company call for a more tailored, industry-specific approach.<\/p>\n","protected":false},"featured_media":7634,"template":"","meta":{"_acf_changed":false,"footnotes":""},"industry":[],"resource-type":[145],"class_list":["post-9057","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-white-paper"],"acf":[],"_links":{"self":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource\/9057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource\/9057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media\/7634"}],"wp:attachment":[{"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/media?parent=9057"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/industry?post=9057"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/inmoment.com\/wp-json\/wp\/v2\/resource-type?post=9057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}