Scaling Experience Improvement Across a Portfolio of Digital Products

Realogy franchises its leading brands to real estate brokerages around the world, and arms its real estate agents with powerful data and innovative digital products.

With Pearl-Plaza, Realogy has scaled a consistent approach to digital experience improvement across a portfolio of software products that empower real estate agents to succeed.

Easy deployment of microsurveys inside web and mobile apps and intuitive, real-time analytics mean that Realogy’s product teams can quickly learn how agents feel about new tools.

As a result, Pearl-Plaza’s digital experience program has been swiftly adopted across Realogy’s large portfolio of brands including Sotheby’s, Coldwell Banker, and Century 21.