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The Customer Experience Blog

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Voice of Customer Analysis to Improve Customer Loyalty and Retention

Voice of Customer (VoC) analysis is the process of understanding the intent and expectations behind customer feedback. Monitoring and analyzing key VoC metrics can help businesses deliver consistently positive experiences.

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VoC analysis data on a laptop

Blog

How To Shorten Customer Surveys Without Losing Valuable Insights

By: The Pearl-Plaza Team

Shorter customer surveys boost engagement and response rates. Learn why less is more and get tips on optimizing your surveys…

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7 Benefits of Conversational Intelligence for Team Development and Collaboration

By: Dan Butler

Boost team development with conversational intelligence. Explore 7 ways it improves collaboration, enhances communication, and drives business success.

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Should Customer Surveys Be Tailored to Location? What To Know

By: Rebecca Edwards

Should you customize surveys based on location? Learn how regional preferences affect customer feedback and when a tailored approach makes…

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Refining Your ICP With Conversational Intelligence: A Data-Driven Approach

By: Rebecca Edwards

Refine your ICP with conversational intelligence. Learn how AI-driven insights help you target the right customers and improve marketing precision.

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How Conversational Intelligence (CI) Improves Account Health

By: Dan Butler

See how conversational intelligence helps businesses track account health, prevent churn, and personalize engagement through real-time conversation insights.

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The Key Insights Teams Gain From Conversational Intelligence

By: Dan Butler

Discover the key insights teams unlock with conversational intelligence. Learn how CI helps improve customer experience, sales, and marketing strategies.

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How To Analyze Call Center Performance: Key Metrics, Tips, and Tools

By: Dan Butler

Discover the top call center performance and quality assurance metrics, best practices, and tools to track, optimize, and enhance customer…

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How Online Reviews Drive In-Store Traffic: Tips for Success

By: Dan Butler

Learn how online reviews can drive customers to your store and get tips for managing feedback, building trust, and improving…

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A Guide to Contact Center Analytics: Improving Customer Satisfaction and Operational Efficiency

By: Mike Henry

Contact center analytics represent the gathering and reporting of customer data. By utilizing this data, businesses can improve the customer…

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Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits

By: Rebecca Edwards

Find out how to start using conversational intelligence to create personalized, effective location-based campaigns that drive results.

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From Cost Center to Revenue-Driver: Rethinking the Call Center Paradigm

By: Phil Case, Jim Katzman

Call center interactions offer a rich source of insight for customer needs and future intent. By automating rote, manual tasks…

Blog

How Will Trump Tariffs and Other Policies Impact Consumer Shopping Habits?

By: Jessica Petrie, Jim Katzman

Pearl-Plaza’s Strategic Insights team recently conducted a Market Pulse survey and social media analysis to explore consumer perspectives on whether…

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