Customer Experience (CX) programmes are unquestionably vital components of a successful B2B business strategy. However, many B2B companies simply clone experience programmes from successful B2C companies without realising that the unique aspects of a B2B company call for a more tailored, industry-specific approach. Read our whitepaper – “The Art of Retaining and Acquiring Customers in a B2B Environment” to get a step by step guide on how to set up a successful CX programme that closes the loop.
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