There is a wealth of data out there on how customers interact with your brand, but how do you turn that information into valuable insights?
The truth is that a survey/score philosophy alone simply won’t provide the results your CX programme needs to thrive. Today, customer experience is facing new challenges. CX professionals need to look at data from customers, employees, and the greater market to get a 360 degree view of the brand experience. In addition, brands need the right technology to assess that data and go beyond simple metrics for real value and meaning.
In “How to Transform Your CX Programme with Experience Intelligence,” Pearl-Plaza takes a closer look at the why and how of transforming your CX programme.
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