Insurance customers are buying into a long-term relationship, which means building brand trust is extremely important to keep customer retention rates high. And for CX programs, customer data is a key source of information that can help insurance companies make business decisions that cultivate trust with their consumers.

But in a world rife with data, how do you make sure that you collect the most valuable, insight-rich data from your customers? In this guide, Pearl-Plaza offers three tips for you to apply to your own CX strategy to help you do just that.