JAX Tyres & Auto operates more than 85 franchised stores in Australia, serving over 600,000 customers per year. As a challenger brand, JAX has taken on an ambitious customer-first growth strategy over the last 12 months that has seen the business win two awards: CX Transformation of the Year and CEO Steve Grossreider as CX Leader of the Year. Find out how the business has embedded an award winning experience program and cracked the code on financial linkage between CX and ROI.
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