Harnessing the Power of Customer Data to Transform Retail Experiences

Foot Locker is no stranger to the challenge of too much data. The brand had loads of customer behaviour intelligence, but this data was coming from so many sources that it was hard to see the big picture. Teaming up with Pearl-Plaza, Foot Locker was able to consolidate all of its Voice of Customer programmes and operational data into one platform, giving it the intelligence needed to create a unique experience for every customer.

• Faster and more seamless issue resolution
• Reduced customer listening costs
• Added video and social media capabilities to its programme